MLB Pitcher Quits Twitter After Ugly Messages From Fans
Cleveland Indians pitcher Chris Perez was once among the team’s most open and engaging players online. The closer would respond to fans, and became known for sharing a “song of the day” with followers
But all that is no more. Perez shuttered his Twitter account after incurring the digital wrath of fans who were upset over his recent struggles on the mound. In a somewhat surprising move, the Indians even released a statement on Tuesday afternoon saying that Perez had, in fact, shut down his…
Nutella Sends Cease-and-Desist Letter to Its Biggest Fan
Nutella, the chocolate hazelnut spread brand, has soured many of its social media fans by cracking down on a superfan who has helped spread the word in social media for more than seven years.
Ferrero SpA, the Italian owner of Nutella, has sent a cease-and-desist letter to Sara Rosso, the creator of the 7-year-old World Nutella Day. On Ferrero’s orders, Rosso is pulling the plug on the holiday, which had been celebrated on Feb. 5.
“The cease-and-desist letter was a bit of a surprise and a…
Producteev’s Social Task Manager Now Free And Enterprise-Ready As It Preps For Full Jive Integration Later This Year
In November, Jive Software acquired Bay Area cloud-based, collaborative task manager, Producteev, to boost its social business platform. Going forward, as Alex wrote at the time, Salesforce.com and Jive will increasingly butt heads as they compete for mindshare in the enterprise. With Producteev’s multi-platform task-management system, which allows users to create tasks from emails and collaborate around projects in teams, Jive acquired a service that was already beginning to compete with…
An Inspiring Message for Graduates
It’s graduation season — can you smell the ambition in the air? Graduates everywhere are figuring out what’s next, which can be as frightening as it is exciting.
In this comic, Grant Snider of Incidental Comics has a message for the Class of 2013: With hard work, you’ll find success, but you should never stop testing your limits. And that’s some advice we should all take.
You can purchase Snider’s comics as prints through his poster shop.
Singer Sara Bareilles Launches YouTube Series for New Album
Singer-songwriter Sara Bareilles, who catapulted into stardom in 2007 with her hit “Love Song,” just launched an eight-part YouTube series that will take fans behind the scenes as she makes a new album in a new home — New York City
Mashable is exclusively premiering the first episode in the above video in which she candidly reveals her struggles creating new music. The series will help promote The Blessed Unrest, an album that is available to pre-order now before its July 16 release. The…
Why Social Media Is the Front Line of Disaster Response
Nearly one million people are affected by natural disasters each year. In the U.S. alone, some 400 people die from disasters that cost the economy $17.6 billion. Helping respond to these cataclysmic events, social media is now a go-to tool for those effected by disasters
One in five Americans has used an emergency app. Of those Americans effected by natural disasters, 76% used social media to contact friends and family; 37% of used social media to help find shelter and supplies; and 24% used…