Addvocate: Salesforce’s Former Head Of Social Marcus Nelson Preps A New Social Enterprise Startup

marcus nelson

Marcus Nelson, co-founder of customer service startup UserVoice, left his role as head of social media at Salesforce.com back in April to start a company called Addvocate — and now he’s starting to talk about what he’s up to.

When I met with Nelson yesterday, he gave me a quick demo of the initial product (currently in private alpha testing) and talked about his broader vision. He says the idea came from his work at Salesforce, where convincing his coworkers to share content on Facebook,…

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