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Archive for HUBSPOT.COM
Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets
22% of Salespeople Don’t Want to Make Money
“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% said they had used social media to sell. Read more
A Chat With an Internet Addict Who Was Forced to Go Off the Grid
My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie — always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. Here’s how it went. Read more
The Future of Inbound: Shel Israel Looks Ahead to the ‘Age of Context’
Shel Israel writes The Social Beat
Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
The top of your fundraising pyramid is just that — a small, concentrated piece of your whole universe, made up of older, rich donors who, though important,
Are People Stealing Your Content? How (and When) to Fight Back
If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then the anger sets in.
Your Designers Are Not Artists, and You Need to Stop Thinking That Way
As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is always at least Read more
Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet
My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and photogenic. Read more
The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you.
YouTube Makes Some Videos ‘Shoppable’ and Other Marketing Stories of the Week
It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better.
