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The Holidays and Social Media

Hanukkah Candles

For traditional marketers, the end of year holiday season marks a massive push in terms of advertisements. Unfortunately, when small businesses don’t realize the power they wield with social media, they miss out. The holidays can be a beneficial time to ramp up your social media efforts in order to attract new clients or customers.

All too often, small businesses don’t understand the importance of an active social media presence and suffer the consequences. Developing a strategy for…


How Social Media is Shifting From Marketing to Targeted Digital Advertising

Targeted Digital Advertising

The trends have been pointing in this direction for a while, but now many social media companies are making it official. The “pay to play” model is in full swing, and despite how this might make social media content companies feel, this is a really good thing for businesses.

Facebook is the most recent to announce that spam from businesses won’t be tolerated. This has really been the unspoken case for a while, but now they’re upping the ante by threatening to remove posts from brands that… revamps the business card with Intro app



Business cards haven’t changed much in the last few decades. Sure, sites such as LinkedIn make it easy to look up basic information, while card-scanning apps have eliminated the need for a physical filing system, but the cards themselves have remained more or less unchanged. wants to change that. The startup, which enables users to create simple one-page websites about themselves, rolled out Intro, a new iPhone app that functions as a digital business card

See also: Best Practices…

Sperm donors wanted: UK government seeks to address shortage



LONDON — The world’s first national sperm bank opened its doors in Britain on Thursday calling for “very special men” to help reduce the shortage of sperm donations in the UK and address the reliance on donations from abroad

Based in Birmingham, the National Sperm Bank, will be a collaboration between the National Gamete Donation Trust and Birmingham Women’s Hospital that, among other things, aims to “change the face” of sperm donations.

A casino is actually a pretty good place to have a heart attack



My brief experience in a casino was pretty typical, I’d say.

Flashing lights. The faint smell of booze. Not much chatter among patrons. The sounds of dice rolling, machines buzzing and coins clanking. The same butts inhabiting the same stools for hours on end. Everything you see on TV or in the movies is fairly accurate, to my untrained eye.

But one thing I didn’t notice in either the movies or real-life, likely due in part to the gaudy d

‘Colbert Report’ takes on Gamergate with Anita Sarkeesian



Those who were hoping Gamergate might be fizzling out may have been surprised to see the online campaign featured on the satirical Colbert Report Wednesday night.

Stephen Colbert brought feminist video game critic Anita Sarkeesian on his show to discuss the topic. Two weeks ago, Sarkeesian canceled a speaking engagement at Utah State University following death threats, citing the school’s inability to restrict firearms from the event.

29-year-old cancer patient will not end her life this weekend



Brittany Maynard, a 29-year-old with terminal brain cancer who had initially declared her intention to end her life on Nov. 1, will not be dying this week

“I still feel good enough, and I still have enough joy, and I still laugh and smile with my family and friends enough that it doesn’t seem like the right time right now,” she says in a video released on Wednesday by end-of-life choice advocacy group Compassion & Choices

Tim Cook just publicly declared he’s gay and Wall Street doesn’t care



Tim Cook publicly announced on Thursday what had been rumored for years: He is a gay man. In so doing, Cook became the first CEO of a Fortune 500 company to make such an announcement.

The chief executive of any company, but particularly one as scrutinized as Apple, may fear the repercussions that coming out publicly might have on employees, customers and investors. But the last group doesn’t appear to be much of a concern for Cook and Apple at the moment

12 super actresses who would make a kickass Captain Marvel



It will take a real kickass lady to fill those boots.

Now that Marvel has announced its first female superhero movie, Captain Marvel, it’s time to start wildly (and illogically) speculating who could play the powerful, smart and beautiful role of Carol Danvers.

Fans and critics alike are already voicing their opinions online about who are the contenders for the Air-Force-pilot-turned-superhero

Some of these…