The debates were a tossup. The campaign ads were fairly even. The negatives of each candidate were well-highlighted by each opponent. In 2008, two things contributed to the easy victory that President Barack Obama had over John McCain.

The Obama campaign had a stranglehold on ideas and spreading them through social media.

The first, of course, was what ended up winning it for him, but the second was a contributing factor. Social media was still in its infancy 4 years ago in that most who…