Facebook Study Shows Brand-Related Posts Drive Highest Engagement

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What’s the secret to an engaging Facebook business page? According to the results of an internal study revealed by Facebook yesterday, posting content about subjects related to your brand is your best bet. The study sought to identify how post topics relate to engagement, which can help marketers understand which of their content is the most effective at getting fans to engage with their Facebook business page — both organically, and through Facebook ad and Sponsored Stories…

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