Google Acquires Wildfire, Will Now Sell Social Marketing Services On Facebook and Twitter


Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. Several sources and blogs say the sale price was around $250 million

The acquisition will allow Google to provide advanced software and services to brands who want to run contests, sweepstakes, branded games and…

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