How to Write Call-to-Action Copy That Gets Visitors Clicking

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Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.

“People looking for information are looking for text, not pictures,” writes copywriter Dean Rieck, analyzing the results of an Eyetrack III study. Visitors focus on the words in text ads more than on…

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