Instagram just put ads in one of its last ad-free places

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We knew this day would come.

On Tuesday, Instagram announced that it will begin using the Explore tab as a way to show ads to users. The ads won’t show up in the main grid. Instead, once a user clicks on a post from Explore, Instagram will serve ads in the discovery feed users scroll through from that post. 

Instagram just put ads in one of its last ad-free places

Ads already appear in the home and story feeds, with more volume and more types of ads than ever. Explore had been, until Tuesday, one of the (surprisingly) last places on Instagram…

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