JoJo Siwa’s new merch is the most extra thing to happen to Prime Day

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Perhaps you moseyed onto Amazon this week to take advantage of Prime Day sales, only to be greeted by the impish beam of a bedazzled, bow-capped blonde with a staunch side ponytail and the wardrobe of Lisa Frank’s long-lost niece. Unless you’re prepubescent, you were probably wondering: Who? And more importantly, why?

Well, we’d like to introduce you to your patron saint of Prime Day: JoJo Siwa.

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