Ben Chestnut remembers when he first heard the promo spot that would end up with MailChimp getting a shoutout on Saturday Night Live.
The CEO of MailChimp told Mashable‘s Biz Please that the company had first dibs on “Serial,” the podcast that would become a cultural phenomenon, thanks to a pre-existing sponsorship that actually didn’t go so well.
“Serial” more than made up for it.
As for the famous “Mail Kimp” line, that was a bit of providence.
“When we got the recording, our head of…