MailChimp’s CEO on that famous ‘Serial’ intro and why email just won’t die

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Ben Chestnut remembers when he first heard the promo spot that would end up with MailChimp getting a shoutout on Saturday Night Live.

The CEO of MailChimp told Mashable‘s Biz Please that the company had first dibs on “Serial,” the podcast that would become a cultural phenomenon, thanks to a pre-existing sponsorship that actually didn’t go so well.

“Serial” more than made up for it.

As for the famous “Mail Kimp” line, that was a bit of providence.

“When we got the recording, our head of…

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