Samsung’s weirdest Galaxy phone stunt involves AR and secret food menus

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In what might be one of the most bizarre cross-promotions ever, Samsung has teamed up with four UK restaurant chains to give Galaxy phone owners access to special dishes available only on a secret menu.

According to Samsung’s website, anyone who owns one of its Galaxy phones (sorry iPhone friends!), can visit a participating Bill’s, The Breakfast Club, Patty & Bun, or Pizza Pilgrims and use the device to scan an in-restaurant AR code to unlock secret dishes.

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