Gamification is one of those big words constantly being thrown around in the social media space. It’s also a trend, like many other trends in social media, which companies are trying to use as the proverbial silver bullet to gain traffic and conversions. While gamification is by no means a quick fix to all problems social, once you understand the science behind it, you see why it works.

Gabe Zichermann, chair of the Gamification Summit and Workshops, led a discussion during Social Media…