Tag Archive for advertising

Yahoo Earnings: Time for Plan B?

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Now more than two years into Marissa Mayer’s tenure as CEO of Yahoo, the company remains in about the same place as it was before her arrival

Mayer will need to address that stagnancy Tuesday, as Yahoo reports third-quarter earnings. Yahoo is still a giant in the Internet world when it comes to traffic, but its core business — display advertising — is quickly becoming a relic compared to other avenues like online video, native ads and data-driven social advertising.

After Alibaba’s IPO left…

Unicef Ad About Violence Against Children Will Rip Out Your Heart

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Grim doesn’t begin to describe the horrific scenario outlined in this advocacy ad from Unicef UK

In the ad, a boy of about 4 or 5 sporting a bruise on his face walks into a pharmacy to get a prescription for gang violence. The pharmacist gives him an elixir and advises him to take a drop on a cube of sugar. “It’ll keep you safe, OK?”

Sadly, the conversation is all a dream in the boy’s head, and the…

Snapchat Freaks Out Users With First Ad for ‘Ouija’

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Snapchat ads have officially arrived

The photo sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija.

As previously outlined by the company, the ad appeared in the app’s “Recent Updates” section and users can choose whether or not they want to view the ad.

Snapchat’s first ad is a 20 second movie trailer for “Ouija” http://t.co/zlgP2ysBYE

— Tim Peterson (@petersontee) October 18,…

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Why Every Brand is Hilarious Lately

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Brands want you to laugh with them, not at them.

That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestl

Three Android Ads Hint at Upcoming Nexus Smartphone, Tablet

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Three new Google Android ads appear to hint at the rumored next-generation Nexus smartphone and tablet devices expected to launch this month.

The ads also carry a new slogan: “Be together. Not the same.” The spots feature animated Android-style characters varying in size and dressed up in different styles, often dancing to ’90s music.

None of the ads call out a new Android product specifically, but one shows a smaller character at a…

Announcing the 2014 Mashies Awards Finalists

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Digital and social media have profoundly transformed the marketing industry over the past years. With new tools like Snapchat, custom apps and real-time data, marketers have the opportunity to connect with their audiences in entirely new ways.

Agencies and brands are rising to the occasion. We’re honoring the campaigns on the forefront of the digital revolution with the Mashies, Mashable’s digital marketing and advertising awards program.

Our judges were wowed by the caliber of creativity in…

5 Tips for Creating Content People Actually Want to Read

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

What I’ve learned over the past few years is this: I don’t care who creates the content I consume as long as it’s good. I’ll read an interview with Kristen Bell even it appeared on the site of a buzzy juice company, or bookmark recipes from a fitness-gear retailer.

And I don’t think I’m the only one: As co-founder of the content-meets-commerce…

diet plan for man

Facebook Is Basing Ads on Where You’ve Been Recently

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Facebook not only knows what you did last summer, but also where you went — and is sharing that information with advertisers.

The company announced on Tuesday that its Local Awareness ads, which have been in the works since 2012, are now available for all advertisers. Aimed at local businesses, the ad product can be created by entering the business’s address, and delineating a radius around the area they’d like to reach. The targeting is based on people who live in the area or were recently…

Photographer Shoots 24 Sunsets in a Day by Plane

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By plane, photographer Simon Roberts was able to “chase” the sun to experience a perpetual sunsets.

Roberts embarked from Reykjavik, Iceland in late February, when the days are long but the sun still sets that far north. Flying in the opposite direction of the Earth’s rotation, he was able to capture 24 distinct sunsets in the same day due to the changing time zones

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New York to Ad Firm: Remove Beacon Devices Hidden in Phone Booths

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New York City allowed a company that controls thousands of phone booth advertising displays in the city to install beacon transmitters in numerous undisclosed locations in Manhattan

Beacons are Bluetooth devices that emit signals to smartphones; in theory they can be used to track people’s movements and push advertisements. The installation of the beacons, manufactured by San Diego company Gimbal, came without public knowledge or consultation, according to a report from BuzzFeed

In light of…