Tag Archive for advertising

The latest crop of #Influencers are lurking at your local Best Buy

TwitterFacebook

Let’s say you work at Best Buy. You recommend laptops, show off TVs and try to explain what’s so great about the newest iPhone.

You probably never thought of yourself as an “influencer”—a buzzword that now encompasses anyone from Kardashians to mommy bloggers to Instagram stars.

But one company is betting that your blue polo shirt offers advertisers the same sort of value as Kim K’s legions of Instagram followers. Salt Lake City-based Expercity has centered its business model around the idea…

‘Truth is hard’ — fighting words from the New York Times new ad campaign

TwitterFacebook

The Grey Lady would like to have a word.

The New York Times is launching a new ad campaign around “The Truth,” its first major TV marketing effort in more than a decade.

The first ad will debut during the Academy Awards on ABC this Sunday.

The ad addresses all the noise around modern media, particularly the arguments around bias and alternative facts.

The Times has been among the most vilified news outlets by President Donald Trump, who has repeatedly called the outlet “failing.”

The paper…

The Chainsmokers and Coldplay release a boring song about being boring

TwitterFacebook

Hey, I was doing just fine before I heard “Something Just Like This” by the Chainsmokers and Coldplay.

Twitter helps brands become more than faceless monoliths to their customers

TwitterFacebook

Next time you seek out customer service through a Twitter message, you may find yourself talking to an actual human rather than a corporate account.

The social network now lets brands display avatars and names of individual employees in direct-message conversations, while still operating through the company’s main profile. The new tool will also more clearly indicate when you are talking to an automated bot.

The feature launched Wednesday with T-Mobile signed on as the only advertiser…

Apple’s latest ad campaign uses giant tweets to convince you to buy an iPad Pro

TwitterFacebook

Is Apple trying to tell us something?

Apple’s latest ad campaign uses giant tweets to convince you to buy an iPad Pro

TwitterFacebook

Is Apple trying to tell us something?

Apple’s latest ad campaign uses giant tweets to convince you to buy an iPad Pro

TwitterFacebook

Is Apple trying to tell us something?

Apple’s latest ad campaign uses giant tweets to convince you to buy an iPad Pro

TwitterFacebook

Is Apple trying to tell us something?

Apple’s latest ad campaign uses giant tweets to convince you to buy an iPad Pro

TwitterFacebook

Is Apple trying to tell us something?

Apple’s latest ad campaign uses giant tweets to convince you to buy an iPad Pro

TwitterFacebook

Is Apple trying to tell us something?