Tag Archive for advertising

The best brand reactions to the historic gay marriage decision

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Major companies rushed to show they were celebrating after the Supreme Court announced a historic ruling legalizing gay marriage across the country on Friday.

In a 5-4 ruling, the court stated Friday morning that the Fourteenth Amendment requires states to issue marriage licenses to same-sex couples and that states must recognize same-sex marriages performed out of state.

Company logos were decked out in rainbows and tweets and…

Watch the stereotype-busting commercials that won Cannes’ first-ever award for kickass women

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For years, Madison Avenue has worked out of the same playbook: men are beer-swilling, BBQ-tending couch-potatos; women stern, attractive mothers juggling household chores, boys play sports, girls play with dolls, et cetera, et cetera, ad nauseum

That’s a massive oversimplification, of course, but the point is that when advertisers need to get a message through to a mass audience, it’s easy to fall back on certain instantly recognizable clich

Facebook imagines a world in which you actually click on ads in your newsfeed

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By most measures, Facebook is winning at serving you lots of colorful, blaring ads every time you check your newsfeed on your smartphone

The social network now pulls in nearly three quarters of its revenue from smartphone and tablet ads, and nearly half a billion of its users log in exclusively from phones and tablets

So it’s no surprise that the company is placing big bets on doing even more mobile ads. On Tuesday, Facebook product head Chris Cox unveiled a new vision for a visually…

Pampers shows how smiling babies bring out the best in people

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Pampers wants to highlight the way babies can brighten the days of everyone around them.

The diaper company’s new ad, entitled “Better for Baby” is a two-and-a-half-minute montage of warm smiles, thoughtful gestures and silly faces that babies elicit not only from their own parents but from construction workers, businesspeople and passers-by going about their day.

The spot kicks off Pampers’ #BetterForBaby campaign, which highlights the brand’s various charity partnerships and efforts…

Evan Spiegel wants Snapchat to make money ‘without being creepy’

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Snapchat’s photos might disappear seconds after its young users open them, but keeping the young social network afloat requires advertising that stick in their minds a little longer than that.

In turn, Snapchat’s audience offers an alluring prospect to the advertising industry, which yearns for ways to tap into the overwhelmingly young user base that has flocked to the ephemeral image sharing app.

Men, stop drinking beer and start rubbing it on your face

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Fantasy, meet reality

In what could be the biggest coup for men’s grooming everywhere, Carlsberg, the Danish brewing company, revealed that beer can multi-task as a grooming product that’s supposed to give men better skin and healthier hair

The company just released a line of grooming products whose main ingredients are barley, hops, and yeast, which are rich in vitamin B and silicium, said to have powerful…

Apple’s new Safari will let you block ads, which makes some people happy and some people very scared

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The Internet works best for most people when it’s frictionless: skipping from site to site like a stone flipping easily on water, with no pop-ups, no ads, no videos that play automatically. Aaaah, pure, easy scrolling and clicking

Here’s some bad news: that’s not the Internet we’ll ever have

The Internet has to be paid for — with subscriptions, paywalls and many, many different types of advertising

That, in turn, means pop-ups, pre-roll video ads on YouTube, and videos that automatically…

Facebook shows the proud, sweet side of black fatherhood in America

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Being a dad is, in many ways, a universal experience no matter who you are. But for black men, media and stereotypes mean that fatherhood often comes with more strings attached.

That’s according to Matt Prestbury, a Baltimore father of two who founded a far-reaching Facebook group designed to define and discuss the distinct issues related to black fatherhood in America

“It’s my hope that men will feel so good about being proud fathers raising their families and being connected to other…

Toyota’s take on Father’s Day spotlights protective fatherhood

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With Father’s Day on Sunday, brands have spent the week gushing over dads — a group now widely seen as an up-and-coming spending power as family mores shift.

Toyota Japan managed to stand out from the fray with a creatively crafted montage that follows the relationship between a father and his daughter as seen from each point of view.

The first half of the three-and-a-half minute spot is a collection of the dad’s…

Apple’s new Safari will let you block ads, which makes some people happy and some people very scared

Apple-logo

Feed-twFeed-fb

The Internet works best for most people when it’s frictionless: skipping from site to site like a stone flipping easily on water, with no pop-ups, no ads, no videos that play automatically. Aaaah, pure, easy scrolling and clicking

Here’s some bad news: that’s not the Internet we’ll ever have

The Internet has to be paid for — with subscriptions, paywalls and many, many different types of advertising

That, in turn, means pop-ups, pre-roll video ads on YouTube, and videos that automatically…