Now more than two years into Marissa Mayer’s tenure as CEO of Yahoo, the company remains in about the same place as it was before her arrival
Mayer will need to address that stagnancy Tuesday, as Yahoo reports third-quarter earnings. Yahoo is still a giant in the Internet world when it comes to traffic, but its core business — display advertising — is quickly becoming a relic compared to other avenues like online video, native ads and data-driven social advertising.
Grim doesn’t begin to describe the horrific scenario outlined in this advocacy ad from Unicef UK
In the ad, a boy of about 4 or 5 sporting a bruise on his face walks into a pharmacy to get a prescription for gang violence. The pharmacist gives him an elixir and advises him to take a drop on a cube of sugar. “It’ll keep you safe, OK?”
Digital and social media have profoundly transformed the marketing industry over the past years. With new tools like Snapchat, custom apps and real-time data, marketers have the opportunity to connect with their audiences in entirely new ways.
Agencies and brands are rising to the occasion. We’re honoring the campaigns on the forefront of the digital revolution with the Mashies, Mashable’s digital marketing and advertising awards program.
Our judges were wowed by the caliber of creativity in…
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
What I’ve learned over the past few years is this: I don’t care who creates the content I consume as long as it’s good. I’ll read an interview with Kristen Bell even it appeared on the site of a buzzy juice company, or bookmark recipes from a fitness-gear retailer.
And I don’t think I’m the only one: As co-founder of the content-meets-commerce…
Facebook not only knows what you did last summer, but also where you went — and is sharing that information with advertisers.
The company announced on Tuesday that its Local Awareness ads, which have been in the works since 2012, are now available for all advertisers. Aimed at local businesses, the ad product can be created by entering the business’s address, and delineating a radius around the area they’d like to reach. The targeting is based on people who live in the area or were recently…
By plane, photographer Simon Roberts was able to “chase” the sun to experience a perpetual sunsets.
Roberts embarked from Reykjavik, Iceland in late February, when the days are long but the sun still sets that far north. Flying in the opposite direction of the Earth’s rotation, he was able to capture 24 distinct sunsets in the same day due to the changing time zones
New York City allowed a company that controls thousands of phone booth advertising displays in the city to install beacon transmitters in numerous undisclosed locations in Manhattan
Beacons are Bluetooth devices that emit signals to smartphones; in theory they can be used to track people’s movements and push advertisements. The installation of the beacons, manufactured by San Diego company Gimbal, came without public knowledge or consultation, according to a report from BuzzFeed