Tag Archive for advertising

Olympics ratings fell for the first time since 2000 and advertisers aren’t happy

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Aside from the Super Bowl, few television stages command as much attention as NBC’s broadcast of the Summer Olympics.

It’s the sort of broadly appealing, captivating live event that was supposed to remain intact even as traditional television eroded around it, or so popular belief in the advertising industry held.

So it came as a rude surprise when NBC’s ratings clocked in much lower than expected last week — their first dip…

Google is cracking down on mobile pop-up ads

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Websites with mobile pop-up ads, watch out. Google is cracking down on the “intrusive” advertising by knocking down those pages in its search results, the company said Tuesday.

The Apple Store is now simply ‘Apple,’ company says

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It’s called Apple, not the Apple Store.

The Cupertino company has decreed that its chain of retail stores will now only be referred to thusly in what seems to be part of an ongoing attempt to rebrand them from shopping destinations to community gathering places of sorts.

Apple’s new flagship store in downtown San Francisco opened as simply “Apple Union Square” in May, and now, the company’s website shows, many other stores, like “Apple Fifth Avenue”and “Apple World Trade Center,” are…

The Apple Store is now simply ‘Apple,’ company says

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It’s called Apple, not the Apple Store.

The Cupertino company has decreed that its chain of retail stores will now only be referred to thusly in what seems to be part of an ongoing attempt to rebrand them from shopping destinations to community gathering places of sorts.

Apple’s new flagship store in downtown San Francisco opened as simply “Apple Union Square” in May, and now, the company’s website shows, many other stores, like “Apple Fifth Avenue”and “Apple World Trade Center,” are…







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Donald Trump still hasn’t spent a dime on commercials, but he promises to start

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With less than three months until the election, Donald Trump’s presidential campaign has still yet to spend a dime on TV commercials.

The sum — or lack thereof — was confirmed in a recent update from NBC News and tracking firm Advertising Analytics, which have been jointly charting spending throughout the election cycle.

The few pro-Trump TV spots that have aired came from assorted PACs and outside groups, which have spent a…

Donald Trump still hasn’t spent a dime on commercials, but he promises to start

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With less than three months until the election, Donald Trump’s presidential campaign has still yet to spend a dime on TV commercials.

The sum — or lack thereof — was confirmed in a recent update from NBC News and tracking firm Advertising Analytics, which have been jointly charting spending throughout the election cycle.

The few pro-Trump TV spots that have aired came from assorted PACs and outside groups, which have spent a…

Donald Trump still hasn’t spent a dime on commercials, but he promises to start

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With less than three months until the election, Donald Trump’s presidential campaign has still yet to spend a dime on TV commercials.

The sum — or lack thereof — was confirmed in a recent update from NBC News and tracking firm Advertising Analytics, which have been jointly charting spending throughout the election cycle.

The few pro-Trump TV spots that have aired came from assorted PACs and outside groups, which have spent a…

Advice for Snapchat from the world’s first Pokémon Go master

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Simone Biles stars in a new ad for Nike

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Fresh off her Olympic gold medal for best all around female gymnast, Simone Biles is in a new ad for Nike.

But it’s not just any ad. It’s a one minute and 43 second look at the training that Biles undertook to become a champion.

Biles’s mom provides the voice over, talking about her daughter’s early days as a gymnast.

The video also features clips from home movies, featuring a young Biles doing moves in her home.

More than half of women in advertising have faced sexual harassment, report says

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If you are a woman in advertising, chances are you’ve faced workplace sexual harassment at one point or another.

That’s the unnerving message of a forthcoming report from industry trade group 4A, which found that more than half of the nearly 400 women it surveyed said they had been subjected to harassment at least once.

One third said they had been passed over for an assignment because of perceived bias. Four in ten said…