Tag Archive for advertising

3 little changes that will make a big difference in your online advertising



Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits.

With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.

Here are a few small changes you can make to…

Boom! Success Kid’s mom sues fireworks company for using his image



Success Kid’s mom is blasting a fireworks maker that she says has used her son’s image without permission.

Laney Marie Griner, whose 2007 pic of her son, S.G., has since become a popular meme, is suing Jake’s Fireworks. The company is using S.G.’s image on a product called Back Off that claims to shoot flaming balls, and features the image of a pacifier on its packaging. Griner is claiming copyright infringement, and is asking for unspecified damages.

Griner alleges that Jake’s Fireworks…

Hey marketers: Don’t you dare underestimate data and market research



Having the right skill-set and confidence to run a business will more often than not help marketers and chief executives make informed decisions about their company’s organization, goals and customer experience. But what many overlook is the importance of investing in and applying market research. We talked to Forrester‘s VP Principal Analyst of CMO Practices Sheryl Pattek about best practices for marketers today

“One reason marketers should be taking a strong look at research is to get an…

Coke is using emoji web addresses in its latest ad campaign



Coke just made a winking eye smiley face at the Internet.

Coca-Cola Puerto Rico has launched a campaign of registered web addresses made up of popular emojis. The cutesy URLs have been placed on the company’s website and other media outlets, including billboards.

Coca Cola se apropia de la felicidad de los emojis en mobile. Creado por DDB, Puerto Rico
#Emoticoke pic.twitter.com/d5hgEkTkXz

— RedactoresP (@RedactoresP) February 19, 2015


Domino’s wants your help to shame stores still using its old name



Domino’s franchisees have a new social media-induced headache thanks to an initiative from the corporate headquarters.

The pizza chain changed its name from Domino’s Pizza to Domino’s in 2012 because — as it insists — the brand is about so much more than pizza. To make sure that franchisees fall in line with the new naming, the company is asking fans to upload photos to Instagram that depict storefronts that are still sporting the old logo. The stores are run by franchisees, but some are…

Yahoo to devs: Use our new mobile developer suite, make money



SAN FRANCISCO — Yahoo just revealed a big piece of its plan to catch up with competitors on the mobile front.

At its first mobile developers conference, the company unveiled its mobile developer suite, a new set of tools for app makers that combines Yahoo’s Flurry analytics platform, the BrightRoll and Gemini ad networks, and Yahoo search.

The star of the suite is Flurry, the mobile analytics platform that Yahoo acquired last year. More than…

Get phygital: 5 tips for using beacons



This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Remember that old real estate saying, “location, location, location?” Well it isn’t just for house-hunters anymore. Marketers take note: A successful strategy blurs the lines between the physical and digital, and the best way to do that is by making use of — you guessed it — location. More specifically, beacons

Beacons are tiny transmitters that…

‘Save the Bros’ is the latest — and cheesiest in cause marketing



That bro you see in the gym –- the one bench pressing the equivalent of a Smart car — is so shredded he could snap you like a twig. But he’s vulnerable under all that bulk, and he needs your help.

Won’t you rescue him from drinking protein shakes filled with artificial flavorings, toxic pesticides and GMOs?

Organic Valley, a Wisconsin-based organic farmer co-op, asks this cheeky question in a new all-digital ad campaign that may be an industry first for organic marketing.

The brand, via ad…

‘Telegraph’ writer dramatically quits, saying HSBC coverage was ‘fraud on readers’



LONDON — The Telegraph‘s chief political commentator has quit, slamming the publication for not covering key stories about banking giant HSBC, one of the paper’s advertisers.

In a damning column about his resignation posted to Open Democracy, Peter Oborne, who worked for the paper for five years, alleges that the distinction between the Telegraph‘s advertising and editorial departments has collapsed

Oborne says that after…

Facebook introduces ‘Relevance Score’ for ads



In another effort to refine and improve ads that users see in their Facebook News Feeds, the company introduced a Relevance Score for ads this week.

The scores, which are based on a scale of 1 to 10, measures how well the ad will perform for its targeted audiences. The numbers are a reflection of the ratio of positive to negative interactions. Facebook said those interactions vary, but they are mostly determined by the ad’s objectives and may include video views and conversions

The new…