Tag Archive for advertising

Beyoncé is the tech industry’s newest celebrity investor

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Silicon Valley has some new royalty.

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Federal regulators sue Palantir over alleged hiring discrimination against Asians

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The U.S. Department of Labor filed a lawsuit against Palantir on Monday, alleging the secretive security firm discriminated against job applicants of Asian descent.

The agency said in the complaint that the company routinely denied qualified Asian candidates who applied to its software engineering division early in the hiring process while advancing their equally experienced non-Asian counterparts.

In the…

Snapchat says it’s a camera company with more TV-like content to come

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Snapchat is hoping for more advertisers to appear.

Waze wants to help people keep up with their ‘favorite brands’

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Waze is experimenting with new ways to drive its millions of users into advertisers’ stores.

The social navigation app now lets users “favorite” certain brands, which then appear prominently on the map and within other features like Calendar Sync and even Speed Limits.

Brands can use this access to tailor personalized promotions to customers based on the stores they’ve visited and use location information to better…

Virtual reality ads are in high demand — when done right

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The digital ad industry’s biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they’re done right.

A new report from the Interactive Advertising Bureau on Monday pointed to substantial growth potential in the nascent world of virtual reality advertising, despite some marketers’ concerns that the technology is destined to stay a niche offering.

The IAB reached its conclusion…

Facebook miscalculation significantly inflated average video view times for years

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Facebook miscalculation significantly inflated average video view times for years

facebook-video-world

Facebook miscalculation significantly inflated average video view times for years

facebook-video-world

Facebook miscalculation significantly inflated average video view times for years

facebook-video-world

Grab faces backlash in Indonesia after posting gory ad for its motorbike-ride services

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Southeast Asian Uber competitor Grab is facing a heavy backlash in one of its biggest markets, Indonesia, for a gory ad it posted on YouTube.

Grab’s ad was promoting its motorcycle-hailing service, which competes with UberMoto in the populous nation.

Under the banner “Choose Safety”, or #PilihAman, Grab purportedly suggested its riders were safer compared with the mainstream motorcycle taxis on the road.

The ad, which has…