Tag Archive for advertising

Why the traditional ad agency is a dying breed

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Type the phrase “the ad agency is dead” into Google and you’ll get more than 47 million results. In the old days, the only mediums for advertising were print and broadcast, so agencies made a boatload charging advertisers for the gamut of activities necessary to run a successful campaign, like the creative process, media buying, script writing, shoot,…

Google kills annoying pop-ups that demand you ‘download this app’

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It’s an all-too-familiar experience on the mobile web: Click on a site and an ad overtakes your screen to ask you if wouldn’t rather stop reading and download the site’s app instead.

Does anyone ever want to do that?

Obviously not, as common sense tells us, but Google needed proof. It found it: seven out of ten people in a just-released Google internal survey said the extra step to download an app is cause enough to abandon the webpage altogether.

“This [ad] has been described as the ‘door…

15% of smartphone apps can scam you, study finds

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Your smartphone apps may be scamming you

Nearly 15% of all apps may stealthily load barrages of invisible ads that artificially inflate viewer numbers and eat up as much as two gigabytes of connection data per day on images and videos that are never actually seen, according to a study released Thursday by ad fraud detection firm Forensiq.

Such apps can launch battery and bandwidth-intensive operations…

Facebook now lets you restrict who views videos by age and gender

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As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos.

The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered

It’s also rolling out a new “secret” mode, which makes videos playable only to those with a direct…

Facebook now lets you restrict who views videos by age and gender

Facebook-logo-on-iphone-5s

Feed-twFeed-fb

As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos.

The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered

It’s also rolling out a new “secret” mode, which makes videos playable only to those with a direct…

Facebook now lets you restrict who views videos by age and gender

Facebook-logo-on-iphone-5s

Feed-twFeed-fb

As Facebook takes aim at YouTube with a growing video platform, the social network is giving advertisers and publishers more say in who sees their videos.

The company said Tuesday that video creators will now be able to restrict their audience by age and gender, in addition to the location and language options it already offered

It’s also rolling out a new “secret” mode, which makes videos playable only to those with a direct…

MTV’s ‘Look Different’ campaign skewers casual racism in the U.S.

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“Is your skin color holding you back? Are you tired of systemic prejudice ruining your day?”

So begins the infomercial-style narration — delivered by an earnest white guy who looks and acts as if he could just as easily be peddling Viagra or Cialis — in MTV’s ballsy new minute-and-a-half spot for its “Look Different” anti-prejudice initiative.

The center of his pitch: “White Squad,” a team of “carefully selected…

MTV’s ‘Look Different’ campaign skewers casual racism in the U.S.

Whitesquad

Feed-twFeed-fb

“Is your skin color holding you back? Are you tired of systemic prejudice ruining your day?”

So begins the infomercial-style narration — delivered by an earnest white guy who looks and acts as if he could just as easily be peddling Viagra or Cialis — in MTV’s ballsy new minute-and-a-half spot for its “Look Different” anti-prejudice initiative.

The center of his pitch: “White Squad,” a team of “carefully selected…

Quiz: Can you name the white guy running for president?

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There are more than a dozen major candidates now running for the White House, and a majority of them are white men. Are their advertising dollars working? Probably not if you can’t put a face with the name. Read more…

More about Politics, White House, Us World, Us, and 2016 Presidential Race


Domino’s offers solution to widespread ‘emoji illiteracy’

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Domino’s is cracking down on a digital affliction that affects millions of smartphone-wielding Americans: emoji illiteracy.

The pizza chain is handing out free flashcards online to help befuddled texters decipher the little cartoon symbols that increasingly pepper conversations and social media as part of its latest ad campaign. The stunt comes complete with a faux-dramatic public service announcement featuring tearful baby boomer parents bemoaning the communication gap with their kids.

See…