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Among today’s modes of online communication, we’re well-versed in the use of text, images and video. But what about dance?
In a campaign for its new Sync fragrances, Puma is proposing a new form of digital expression through movement rather than words. The sportswear brand has set up an interactive platform dubbed Dance Dictionary, where users can communicate with each other by encrypting specific sentences into physical dance moves. Its slogan: “Don’t say it, move it.”
Phrases like “Will…
Samsung may sell more smartphones, but a new Apple ad claims that more people listen to music on their iPhones than any other phone
The 60-second ad, which broke Thursday night, is a bit of a stylistic departure for the brand. The music is downbeat — even somber — the visuals are grainy, even a bit gritty. Images show people grooving to music on their iPhones while practicing their dance moves, studying and even coming out of the shower
It’s not clear where Apple got its stat. The company…
Adly, a startup that connects advertisers with celebrities willing to post promoted messages on social networks, recently raised $2 million in additional funding.
The new funding came from previous backer GRP Partners and new investor Siemer Ventures. Adly has now raised a total of $7.5 million.
The company also launched a new product this week. It’s the first thing you’ll see if you go to the Adly website — a button that says “Match Me Up!” which allows Adly to analyze a business’…
Twitter took the stage at Internet Week New York Thursday to introduce a new advertising product for media and consumer brands.
Dubbed “Twitter Amplify,” the product allows media brands and their advertising partners to promote television clips on Twitter — think a 5 or 10-second replay from a basketball game accompanied by a short commercial from Ford, or a weather forecast from The Weather Channel followed by an ad for a restaurant chain.
Twitter began testing these ad units earlier this…
Twitter today made the latest push in its bid to cozy up to Madison Avenue and the world of big-budget advertising, by tapping more into the kind of mainstream mediums where advertisers like to spend their money. Today the big focus is TV and your living room. In New York, the company announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including the broadcasters BBC America, FOX, Fuse and The Weather Channel. And it also announced TV ad…
Fans booed when Bob Dylan went electric in 1965, but in 2013 in the Czech Republic no one seemed to bat an eye when the Czech National Symphony Orchestra one-upped Dylan by also going mobile.
As part of a stunt to promote a new “all-digital” bank in Europe called Hello Bank!, BNP Paribas and ad agency B-Roll wired up 60 musicians with smartphones and tablets for a rousing rendition of “Carmen.” According to a behind-the-scenes video, the effort required 227 different interfaces that were…
Bloomberg Businessweek is targeting twentysomethings living at home for a campaign that aims to gently nudge them out of their parents’ basements by offering — what else? — a subscription to the magazine.
The title launched the website bbwgetsyouahead.com, which houses e-giftcards that parents and friends can send to Gen Y-ers still living at home. One card from the parents reads, “Our American dream is for you to move out.” A friend’s card offers the following inspiring message: “**Spoiler…
Shel Israel writes The Social Beat
Abercrombie & Fitch’s small sizes aren’t stopping this blogger from taking a stand when it comes to the public image of plus-size women
Jes, known on the Internet as The Militant Baker, recreated popular topless A&F ads, but with her own twist — adding the tagline “Attractive & Fat.” She published the images on her blog along with an open letter to the retailer’s CEO Michael Jeffries
Jeffries and A&F recently came under public scrutiny for comments made in a Business Insider article,…
Summer is upon us, and Pepsi wants to enhance your sun-filled season with interactive entertainment events as part of its celebrity-infused “Live for Now” global ad campaign
Pepsi is introducing “Iconic Summer,” a broad fan engagement program that will include digital and social media-driven calls to action. Participation will earn people prizes as well as access to music and entertainment events
Naturally, the program has a advertising component with such brand ambassadors as Beyonc
