Tag Archive for advertising

40 Hidden Messages in Famous Brand Logos

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A killer logo design is clever but subtle. From FedEx’s famous purple and orange logo to NBC’s colorful peacock, successful branding often features clever hidden within their minimalist designs

And while the price to design a trademark symbol varies between companies (Nike famously paid only $35.00 for its iconic “swoosh”), design that cleverly conveys the brand’s identity is at the core of every great logo.

Oomph analyzed 40 logos with hidden messages…

Spooky Car Wash Prank Will Work You Up Into a Lather

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For most of us, the scariest thing about a car wash is the price tag, but this video from Ford gives you another reason to be afraid

As a Halloween prank, Ford enlisted some actors in scary masks to swarm people’s vehicles inside a car wash. Between that and the spooky lighting, drivers get predictably freaked out. Most also start guffawing though, as they quickly realize that it’s a prank

Prankvertising, as it’s known, has become an effective way…

Get Your Tickets to the 2014 Mashies

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From advertising to viral videos, the Mashies are a celebration of the best in digital across marketing, advertising and social.

Tickets are now on sale for

Yahoo Earnings: Time for Plan B?

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Now more than two years into Marissa Mayer’s tenure as CEO of Yahoo, the company remains in about the same place as it was before her arrival

Mayer will need to address that stagnancy Tuesday, as Yahoo reports third-quarter earnings. Yahoo is still a giant in the Internet world when it comes to traffic, but its core business — display advertising — is quickly becoming a relic compared to other avenues like online video, native ads and data-driven social advertising.

After Alibaba’s IPO left…

Unicef Ad About Violence Against Children Will Rip Out Your Heart

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Grim doesn’t begin to describe the horrific scenario outlined in this advocacy ad from Unicef UK

In the ad, a boy of about 4 or 5 sporting a bruise on his face walks into a pharmacy to get a prescription for gang violence. The pharmacist gives him an elixir and advises him to take a drop on a cube of sugar. “It’ll keep you safe, OK?”

Sadly, the conversation is all a dream in the boy’s head, and the…

Snapchat Freaks Out Users With First Ad for ‘Ouija’

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Snapchat ads have officially arrived

The photo sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija.

As previously outlined by the company, the ad appeared in the app’s “Recent Updates” section and users can choose whether or not they want to view the ad.

Snapchat’s first ad is a 20 second movie trailer for “Ouija” http://t.co/zlgP2ysBYE

— Tim Peterson (@petersontee) October 18,…

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Why Every Brand is Hilarious Lately

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Brands want you to laugh with them, not at them.

That’s why some of the most powerful companies in the world — GE, Google, Procter & Gamble, Unilever and Nestl

Three Android Ads Hint at Upcoming Nexus Smartphone, Tablet

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Three new Google Android ads appear to hint at the rumored next-generation Nexus smartphone and tablet devices expected to launch this month.

The ads also carry a new slogan: “Be together. Not the same.” The spots feature animated Android-style characters varying in size and dressed up in different styles, often dancing to ’90s music.

None of the ads call out a new Android product specifically, but one shows a smaller character at a…

Announcing the 2014 Mashies Awards Finalists

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Digital and social media have profoundly transformed the marketing industry over the past years. With new tools like Snapchat, custom apps and real-time data, marketers have the opportunity to connect with their audiences in entirely new ways.

Agencies and brands are rising to the occasion. We’re honoring the campaigns on the forefront of the digital revolution with the Mashies, Mashable’s digital marketing and advertising awards program.

Our judges were wowed by the caliber of creativity in…

5 Tips for Creating Content People Actually Want to Read

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

What I’ve learned over the past few years is this: I don’t care who creates the content I consume as long as it’s good. I’ll read an interview with Kristen Bell even it appeared on the site of a buzzy juice company, or bookmark recipes from a fitness-gear retailer.

And I don’t think I’m the only one: As co-founder of the content-meets-commerce…

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