A killer logo design is clever but subtle. From FedEx’s famous purple and orange logo to NBC’s colorful peacock, successful branding often features clever hidden within their minimalist designs
And while the price to design a trademark symbol varies between companies (Nike famously paid only $35.00 for its iconic “swoosh”), design that cleverly conveys the brand’s identity is at the core of every great logo.
See also: 7 Killer Tips for Logo Design
Oomph analyzed 40 logos with hidden messages…