Tag Archive for advertising

Weird Sennheiser Ad Says Urbanite Headphones Were ‘Born to Pamper’ Ears

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Are your ears longing for some pampering? A nice, hot bath perhaps? Sennheiser’s quirky new ad claims its Urbanite headphones will help them “feel oh so good.”

Launched at this year’s IFA consumer-electronics show in Berlin, the Urbanite is best described as Sennheiser’s answer to Beats: stylish, bass-heavy, on-ear headphones that cost $199

But Sennheiser seems to know that all those offerings — plus its pedigree as a maker of great headphones —…

Weird Sennheiser Ad Says Urbanite Headphones Were ‘Born to Pamper’ Ears

Sennheiser

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Are your ears longing for some pampering? A nice, hot bath perhaps? Sennheiser’s quirky new ad claims its Urbanite headphones will help them “feel oh so good.”

Launched at this year’s IFA consumer-electronics show in Berlin, the Urbanite is best described as Sennheiser’s answer to Beats: stylish, bass-heavy, on-ear headphones that cost $199

But Sennheiser seems to know that all those offerings — plus its pedigree as a maker of great headphones —…

Starbucks TV Campaign Celebrates Life’s Moments in Text and Emoji

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Starbucks is jumping on iPhone 6 fever with a new campaign that shows special moments in iOS-based MMS closeness

The Seattle-based coffee chain is rolling out three new ads from ad agency BBDO that feature text and emoji-based interactions, which occur simultaneously with spoken dialogue.

In “Apology,” above, the male half of a couple attempts to amend for a past, unnamed indiscretion via text. After the MMS conversation, he acknowledges…

Procter & Gamble Reportedly Pulls Out of NFL Deal Amid Abuse Controversy

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Procter & Gamble has reportedly put the kibosh on a “major initiative” with the NFL because of the league’s ongoing domestic violence controversy.

The nixed deal would be the largest, and most tangible, blowback for the league since its treatment of domestic abusers became a national mainstream topic of outrage in July. Other brands have issued critical statements, but none have so far been reported to ax league-wide sponsorship deals

Jason La Canfora…

Procter & Gamble Reportedly Pulls Out of NFL Deal Amid Abuse Controversy

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Procter & Gamble has reportedly put the kibosh on a “major initiative” with the NFL because of the league’s ongoing domestic violence controversy.

The nixed deal would be the largest, and most tangible, blowback for the league since its treatment of domestic abusers became a national mainstream topic of outrage in July. Other brands have issued critical statements, but none have so far been reported to ax league-wide sponsorship deals

Jason La Canfora…

Last Call: The Final Deadline for Mashies Entries Is Sept. 19

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Submissions for the 2014 Mashies have already exceeded expectations, and with surprise guests, special performances and fireside chats, this year’s ceremony is slated to be the biggest yet.

The final deadline for entries is coming up quickly, so make sure to submit your work by midnight on Friday, Sept. 19.

The

Taco Bell and Chobani Found Instagram Success With #FoodPorn

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Instagram made another pitch to advertisers on Wednesday, trotting out some success metrics for Instagram ads for recent campaigns from Taco Bell and Chobani yogurt.

Taco Bell reported reaching 12.5 million 18-to-44 year-olds in the United States over a four-week period with a recent Instagram ad buy. The campaign, which took place from March 26 to April 30, gave the brand a 29-point incremental lift in ad recall for those who were repeatedly exposed to the campaign. That’s four times higher…

CoverGirl Ad Becomes a Protest Tool Against NFL’s Roger Goodell

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CoverGirl’s easy, breezy, beautiful ad campaign has undergone a shocking makeover at the hands of Roger Goodell protestors who are adept at Photoshop.

The “official beauty partner of the NFL” launched a football-themed ad series recently, touting eyeshadows and makeup looks to coordinate with teams’ colors

But over the course of the past several weeks, the NFL’s image has been severely tainted, mainly by the video…

Surge Soda Returns After 12 Years of Sugary Withdrawal for ’90s Kids

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Nostalgic ’90s kids learned on Monday that the world isn’t so cruel after all: The sugary green soda Surge has returned.

A cold, meaningless 12 years have passed since Coca-Cola discontinued the beverage, and the Internet has never forgotten. But our cries have been heard and Surge is available for purchase, exclusively on Amazon.

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While most of us tried to fill the void with…

The Rise of the Robot Pitchman

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At one time it seemed like everywhere we looked we were seeing some animated baby mouth trying to sell us something. If it wasn’t a baby, it was an animal. We couldn’t trade stocks, buy insurance or sign-up for phone service without having some ridiculously cute, but somewhat creepy uber-intelligent and anthropomorphized being whispering tag lines into our brains

Recently, it feels like the tide is starting to shift, and no, those babies are not growing up into spokestoddlers. The current…