Tag Archive for advertising

Vomiting Robot App Illustrates Why You Shouldn’t Get High on Cough Syrup

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This is your robot. This is your robot on drugs. It pukes a lot. Any questions?

A new mobile app aimed at teens who are at risk of abusing over-the-counter medications such as cough syrup lets them test the effects on a customized robot. The results? Lots of projectile vomiting.

AWK-ward!

The campaign, less in the vein of a traditional scare-tactic public safety announcement and more like a mobile game, comes from ad agency Tribal Worldwide on behalf of the Consumer Healthcare Products…

Meet 15 of Advertising’s Rising Stars

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Agencies and advertisers have descended upon New York for Advertising Week to discuss new trends, platforms and tactics in the marketplace. We wanted to celebrate the industry’s young talent, so we asked senior agency staff to highlight the up-and-coming creatives whose work has caught their eye.

Below, meet 15 rising stars (in no particular order) who’ve been noticed for their outstanding creativity and work ethic — and find out…


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100-Foot-Tall Beer Cans Grace the Skyline in Buffalo, New York

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Sometimes a regular six-pack just isn’t enough

Unfortunately for thirsty residents of Buffalo, New York, the towering, 100-foot six-pack of Labatt Blue beer isn’t exactly filled with a hoppy intoxicating beverage.

The silos are actually owned by the RiverWorks Brewery. Though they won’t be filled completely with beer, one of the silos will actually house the brewery and another will hold grain used in the brewing process, a…

Tim and Eric Switch On Jeff Goldblum’s Weird in Lightbulb Commercial

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Jeff Goldblum has found the role he was born to play: famous person Terry Quattro.

In this advertisement for GE Link lighting solutions, the Hefner-esque Goldblum struts around the screen with his “lighting servant” and sparkly-dressed women in a mock infomercial directed by comedy duo Tim Heidecker and Eric Wareheim.

Tim and Eric aren’t new to the viral advertising game, having created several of the over-the-top Old Spice Terry Crews commercials.

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Video: YouTube, General Electric

4 Native Ads the Media’s Talking About

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Native advertising is perhaps the biggest trend in advertising.

According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.

Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising are developing in real time. The conversation surrounding the phenomenon presents opportunities to form valuable…

4 Native Ads the Media’s Talking About

Newyorktimes

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Native advertising is perhaps the biggest trend in advertising.

According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.

Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising are developing in real time. The conversation surrounding the phenomenon presents opportunities to form valuable…

Advertising Turns to Tech to Engage Consumers

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Premium cable network Showtime recently launched a tactile, mobile ad to hype the return of its award-winning spy thriller, Homeland. The technology — never before used as a TV promotion — makes an Android phone vibrate 60 times during the preview’s most dramatic moments.

Marriott Hotels has given people a peek at Hawaii and the U.K. via a “4D” experience called The Teleporter. Consumers step into a phone booth-like structure wearing an Oculus Rift headset, and feel as if they’ve been…

5 Ways the Ad World Has Changed in the Last 10 Years

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When Verizon Wireless wanted to drive more foot traffic to its retail stores last winter, the brand supplemented traditional advertising an onsite program called Stop Motion Studio.

Customers could create short, animated videos, decorated with tiny snowmen, reindeer, Santas and other props, to use as their holiday greeting. While they were playing mini-movie mogul, they were also learning about their phone’s capabilities, accessories and add-ons.

This wasn’t your typical telecom commercial….

Marketing, PR and How to Really Reach Your Customers

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

In today’s frenzied, hyper-connected environment, a disconnect between science (think data) and art (think communication) can diminish even the most well-intentioned marketing and PR efforts.

By thinking about these things in tandem, and by looking at the intersection between them, we can unlock a treasure trove of useful insights into how we…

We Can’t Trust Anyone, Not Even the Puppy in That KLM Airlines Video

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Today in Internet lies that will crush your soul and leave you theorizing about government conspiracies: The lost and found dog featured in a video for the Dutch airline KLM does not actually work for the company.

The video, which dropped on Tuesday, advertised a dog who sniffed misplaced possessions to return the items to their rightful owners. The world welcomed the adorable (if somewhat implausible) service with glee — only to learn on Wednesday that the dog in the ad isn’t affiliated…