Tag Archive for advertising

Justin Timberlake stars as a wacky washed-up lime in tequila ad



We’ve seen Justin Timberlake in wacky getups before on Saturday Night Live, but his new role as a washed-up lime is something you can’t unsee. (Nor would you want to.)

Just in time for Cinco de Mayo on Tuesday, Timberlake is embarking on a strange yet entertaining journey as Rick “Sour” Vane to promote his Sauza 901 tequila brand

It’s a little-known fact that Timberlake is behind Sauza 901; he sold his…

There’s only 1 month left to submit your work for the 2015 Mashies



From marketing and advertising to social media and PR, the Mashies are all about the very best in digital.

Want to attend? There’s only one month left to submit your work to be considered for Mashable‘s annual celebration of the agencies and brands that are paving the future of communication on new digital platforms

Submit your work now by 12 a.m. on June 5 for the chance to win. There are several new awards

Will Twitter’s new DoubleClick deal fill your feed with awful ads?



Poor Twitter. It finally manages to break 300 million monthly active users and boost revenues by 74% year-over-year, and its stock is still trading down almost 20%.

Of course, Twitter’s earnings report did leak an hour early — and investors were expecting, well, more. The problem is that they may never get it

Perhaps it’s finally time to adjust our expectations when it comes to Twitter. It will never be as big as Facebook;…

Facebook grows its revenue 42% by winning smartphones and tablets



Wall Street didn’t know whether to Facebook a thumbs up or a thumbs down after the company reported a small and very rare miss on revenue expectations in the first three months of the year

Facebook posted earnings of $0.42 per share, beating the consensus estimate of $.40 a share among analysts polled by Thomson Reuters. The company fell short of what the analysts expected of its revenues — a lofty $3.56 billion —landing at $3.54 billion for the first quarter of the year.

Despite missing…

20 years of Match.com: How its message evolved as we did too



As Match.com celebrates its 20th anniversary on Tuesday, with more than 125 million people joining the site over the years, one thing is clear: Online dating no longer has a stigma.

But for old times’ sake, let’s recall a quote from a Match.com executive in a 2007 press release about its then-new advertising campaign, which suggests “It Starts With a Look”:

“Online dating has evolved to become a very natural way to meet potential mates — everyone knows someone who met on Match.com,” the…

Google to websites: Be mobile-friendly or get buried in search



Google is introducing a new algorithm that affects how mobile search results appear — a significant change that will

3 digital marketing strategies for making ads more relevant



Relevance. In digital marketing, it’s what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between.

A recent study from Cisco on shopping behavior found that the majority of consumers welcome — and even expect — hyper-relevant content and special offers from retailers. A similar survey from Accenture found 49% of consumers “would not object to having their buying…

14 ways to dramatically improve your Facebook ad campaign



Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.

To find out more, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) to share their favorite ways to supercharge a Facebook ad campaign. Their best answers are below. The best part? Most of them are very easy fixes and…

11 cars help astronaut’s daughter deliver a message to him in space



With our extremely connected, information-rich world, it can be tough to make one piece of communication stand out from the rest.

But with help from a car company and some stunt drivers, an astronaut’s daughter was able to send a simple but heart-warming message to her father, who was at work in the International Space Station — one he couldn’t miss

The project, which took place on January 18, was used to advertise the Hyundai Genesis, and also broke the Guinness World Record for “the…