Tag Archive for advertising

Cortana Defeats Siri in Windows Phone Ad



Siri is the world’s most famous smartphone voice assistant, but she’s hardly the only game in town. In fact, one of her rivals, Windows Phone’s Cortana, thinks she can do a better job.

In the latest ad from Microsoft, Cortana shows off her big differentiators over Siri. First, the owner creates a “person reminder,” a type of reminder that’s tied to a specific person instead of a time or location. Next, she creates a reminder tied to a generic location — in this case, a flower shop — which…

Amazon Could Be Looking to Launch a Credit Card Reader



Amazon might be preparing to launch a Square-like credit card reader, according to a leaked Staples document obtained by 9to5Mac.

In the document, Staples lists an “Amazon card reader” among other similar devices, including Paypal’s Here mobile card reader, several Casio cash registers and Staples’ own credit card reader

The document reveals the cost of Amazon’s reader — $9.99 — as well as a likely time frame for launch, since Staples is…

Remember Mr. Sketch Scented Markers? They’re Back, With a Sketchy Ad



Have you seen the new commercial for Mr. Sketch scented markers? It’s a total gas.

No, really, it stars a gaseous piece of fruit.

The CGI-enhanced ad, running on cable TV channels and online, shows how one of those fruit-scented coloring pens got its smell. (Hint: a flatulent blueberry.) It’s a twist you may not see coming, considering the spot’s highbrow and vaguely British voiceover, but one you might not soon forget, given…

There’s a Good Reason Someone Shot 3,192 Paintballs at This Family



What’s more disturbing: the 528 f-bombs dropped during The Wolf of Wall Street or this ad for a service that filters out sex and swear words from online streamed content?

The answer depends on how squeamish you are about seeing a family of four get showered with nearly 3,200 paintballs unleashed by 50 simultaneous shooters in 5.3 seconds.

That has to hurt, right?

As it turns out, the behind-the-scenes details are…

You Can Only Download This Coupon If You’re Standing in the Sun



The harsh fluorescent lights in the office don’t give you that much-needed dose of Vitamin D. Neither does binge-watching Orange Is the New Black or playing Watch Dogs.

Head outside and soak up some summer, mole people.

And while you’re there, you might want to — yes — take out your phone. Through ad agency TBWAToronto, Zealios Skin Care is offering a 50% discount on its Sun Barrier sunscreen for those who use…

Stealth Marketing: How Brands Infiltrate Vine With Product Placement



With sights set on its 40 million users — many of whom are teenagers — advertisers are getting crafty in their efforts to break into ad-free Vine.

The six-second video platform, which is owned by Twitter, is one of the largest social networks that doesn’t yet run paid advertisements. Marketers can’t sponsor or promote videos the way they do on Twitter and Facebook (a sponsored post is clearly marked and shows up in front of people it wouldn’t otherwise surface for). But that doesn’t mean…

Samsung Ad Makes Fun of Apple for a Product It Hasn’t Even Released Yet



Samsung just hit a whole new level of trolling

The company’s latest ad for the Galaxy S5 pokes fun at Apple and its customers for a product that hasn’t even launched yet: the larger iPhone 6 models

In the ad, which has the cheeky title Screen Envy, one friend asks another if he’s heard about the rumor that Apple will put out an iPhone with a larger screen. That’s when the narrator interjects.

“You know that thing…

Neil Patrick Harris’ Pitch for Heineken Is Dry — Very Dry



Heineken Light is a really great tasting brew, according to the 2013 World Beer Championships. But how would Neil Patrick Harris, its celebrity spokesman, know? He can’t even drink it.

That’s the premise, anyway, of a new commercial from ad agency Wieden & Kennedy, New York, showing the popular actor-singer-comedian-magician struggling under some arcane rules that don’t allow him to partake in the goods.

As Adweek points out, there’s actually no established law on the books that prohibits…

Amazon’s First Fire Phone Ad Is All About the Content



A month after announcing its first smartphone, Amazon has rolled out its first ad for the Fire Phone, which places heavy emphasis on Amazon’s content.

The ad features a woman in her 30s who overhears two kids chatting at a cafe

“So what you got on deck?” one kid asks. “Skyfall, Lean In and Pinterest,” says one. “You?”

“Twitter, Minecraft and then some Hunger Games,” answers the other. Then, the kids then explain that the…

When Should You Send Marketing Email? Data Science FTW



This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

When we think “data science,” most of the headlines that come to mind are tales of the creepy and the overreaching. And unless you’re Tommy Wiseau, creepy is contrary to a good customer experience. Especially at a company like MailChimp, where I work as Chief Data Scientist.

MailChimp is the world’s largest email service provider, and the way it…