Tag Archive for advertising

Don’t get too excited if you come across Zedd’s profile on Tinder

Zedd-lede-photo

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Tinder users who stumble upon a potential match resembling Zedd should know there’s a reason for that — and it’s not because he’s looking for love.

The popular dating app is getting into music sales

Tinder signed a deal with the electronic music artist, who is currently hanging on at No. 72 on Billboard’s Top 100 with “I Want You To Know.” If you’re lucky across to come across Zedd’s (fake) profile, you’ll see the following:

Zedd-1

Don’t get too excited if you come across Zedd’s profile on Tinder

Zedd-lede-photo

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Tinder users who stumble upon a potential match resembling Zedd should know there’s a reason for that — and it’s not because he’s looking for love.

The popular dating app is getting into music sales

Tinder signed a deal with the electronic music artist, who is currently hanging on at No. 72 on Billboard’s Top 100 with “I Want You To Know.” If you’re lucky across to come across Zedd’s (fake) profile, you’ll see the following:

Zedd-1

Graphic: the growth of video advertising

Online-video

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The message is clear: if you want to make money, make video first

There is an arms race in digital video, and the victor will be the fastest, the slickest, and eventually, the richest

Video advertising is the future – and the present – for media executives frustrated with low revenues from advertising on audio, like podcasts, or on text pages

Spotify is the most recent entrant. The music streaming service announced on Wednesday that it would begin hosting video clips from ESPN, Comedy…

The original Mad Men were just as dapper, but not as drunk

Mad-men

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A Madison ad Executive, aka Mad Man, en-route to a client in New York.

Image: Ivan Dmitri/Michael Ochs Archives/Getty Images

The Advertising man, who used to pursue his trade in peace and anonymity, has now been thrust into the full glare of notoriety.
LIFE Magazine, 1958

Two ad men explore the geographic spread of a client’s customers, as a secretary takes notes

Image: Ivan Dmitri/Michael Ochs Archives/Getty Images

Advertising agencies populated by cynical young men who drink martinis and chase…

Pinterest gets serious about making money, rolls out video ads

Pinterestsearch

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Pinterest on Tuesday announced video ads for the social network called Cinematic Pins.

Cinematic Pins work similarly to Pinterest’s current ad products, Promoted Pins, in that they’re formatted to blend in with other items in your home feed — except for the fact they’re motion-based. Gap, L’Oreal, Target, Unilever, Visa, Walgreens and Wendy’s are among the first crop of paid advertisers

Pinterest is taking a slightly…

‘Mad Men’ ends, and Don Draper begins: Life is OK

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LOS ANGELES — “Advertising is based on one thing: happiness. And you know what happiness is? Happiness is the smell of a new car … It’s freedom from fear. It’s a billboard on the side of the road that screams with reassurance that whatever you’re doing is OK.”

Then, almost to himself: “You are OK.”

SEE ALSO: ‘Mad Men’ finale: Where our favorites ended up

Don Draper, a prodigious ad man, spent seven seasons of AMC’s Mad Men freeing others from fear, broadcasting happiness on the pages of…

Celebrating McDonaldland: McDonald’s weird, burger-filled ’70s hellscape

Mcdonaldland

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Come one, come all, to the terrifying world of dark magic and hamburgers: McDonaldland.

As McDonald’s turns 75 on May 15, we felt it fitting to look back on one of the oddest, creepiest and, frankly, most illegal periods of the fast-food franchise’s storied history.

Beginning in the early 1970s, McDonald’s rolled out an advertising campaign based around McDonaldland, a magical town filled with anthropomorphic hamburgers and…

T-Mobile launched a $200,000 campaign against Verizon’s #NeverSettle, but it backfired

T-mob

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When it comes to taking shots at its larger rivals, T-Mobile never settles.

The Uncarrier was hoping to turn Verizon’s #NeverSettle slogan on its head with its subtweetish #NeverSettleforVerizon hashtag campaign.

Instead, the hashtag seemed to do the impossible: create a backlash and drum up more good will for its Goliath competitor

T-Mobile shelled out around $200,000 to place the jab in the promotional spot at the top of Twitter’s trend list on Thursday.

The saga of fast food’s antihero continues in new Hamburglar ad

Hamburglar

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The story’s old, but doomed to repeat itself again and again. You’re on the phone with the one you love, but they’re just stealing hamburgers and selling you lies with a side of fries.

In a new McDonald’s ad, the updated Hamburglar and newly minted sex symbol of the fast food world takes a call from his wife mid-hamburger heist and lies to her, claiming to be out buying supplies for their kid’s birthday party

What is he even doing with all those…

Silent video may become your brand’s loudest statement

Video-with-no-sound

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A couple of years ago I was on a family trip. I turned on the hotel television and found a children’s network. Midway through the show all hell broke loose“What is that?! What happened to my show?! Why are they doing that?!”At 5 years old, my son had just seen his first block of TV commercials. Before this experience his media diet consisted of Netflix, TiVo, and DVDs — all commercial-free. And now he was a captive audience.

A struggle for control creates a new standard

His Gen Z outrage was…