This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t figured…
David Fincher, best known for his obsessive and meticulous direction of The Social Network, Zodiac and Fight Club, has helmed the latest round of ads for Gap, which are shot in black and white and strive to be enigmatic.
The four ads, which roll out this week, complement a print campaign the retailer launched in mid-August themed “Dress Normal” that features Anjelica Huston, Elisabeth Moss and The Wire‘s Michael K. Williams, among others
Samsung Galaxy S5 on the rocks, anyone?
Eager to get in on August’s biggest social media craze and to show off its waterproof properties, Samsung Mobile UK has rolled out a video of the S5 taking the ALS Ice Bucket Challenge. The phone makes it through with flying colors
A Samsung UK rep says the company has donated to The Motor Neurone Disease Association as part of the effort. The MNDA is the UK equivalent to the ALS…
Snapchat is planning to broaden its offerings this fall with ads, TV and movie clips and news articles, according to a report.
The popular app, which famously rebuffed a $3 billion acquisition offer from Facebook last year, is in talks with advertisers and media companies about a service called Snapchat Discovery that would display such content, according to The Wall Street Journal. The new offering would launch in November, according to the report.
The Ice Bucket Challenge has been a juggernaut this summer. Everyone in your Facebook feed — from Tim Cook to your parents — is pouring ice water on their heads to raise awareness and money for ALS research.
But besides the ALS Association, which has raised more than $15.6 million in just a few weeks, there has been another big beneficiary: Facebook.
The social networking giant reported on Monday that 28 million people have…
Siri is the world’s most famous smartphone voice assistant, but she’s hardly the only game in town. In fact, one of her rivals, Windows Phone’s Cortana, thinks she can do a better job.
In the latest ad from Microsoft, Cortana shows off her big differentiators over Siri. First, the owner creates a “person reminder,” a type of reminder that’s tied to a specific person instead of a time or location. Next, she creates a reminder tied to a generic location — in this case, a flower shop — which…
Amazon might be preparing to launch a Square-like credit card reader, according to a leaked Staples document obtained by 9to5Mac.
In the document, Staples lists an “Amazon card reader” among other similar devices, including Paypal’s Here mobile card reader, several Casio cash registers and Staples’ own credit card reader
The document reveals the cost of Amazon’s reader — $9.99 — as well as a likely time frame for launch, since Staples is…
Have you seen the new commercial for Mr. Sketch scented markers? It’s a total gas.
No, really, it stars a gaseous piece of fruit.
The CGI-enhanced ad, running on cable TV channels and online, shows how one of those fruit-scented coloring pens got its smell. (Hint: a flatulent blueberry.) It’s a twist you may not see coming, considering the spot’s highbrow and vaguely British voiceover, but one you might not soon forget, given…
What’s more disturbing: the 528 f-bombs dropped during The Wolf of Wall Street or this ad for a service that filters out sex and swear words from online streamed content?
The answer depends on how squeamish you are about seeing a family of four get showered with nearly 3,200 paintballs unleashed by 50 simultaneous shooters in 5.3 seconds.
That has to hurt, right?
As it turns out, the behind-the-scenes details are…
The harsh fluorescent lights in the office don’t give you that much-needed dose of Vitamin D. Neither does binge-watching Orange Is the New Black or playing Watch Dogs.
Head outside and soak up some summer, mole people.
And while you’re there, you might want to — yes — take out your phone. Through ad agency TBWAToronto, Zealios Skin Care is offering a 50% discount on its Sun Barrier sunscreen for those who use…