Tag Archive for advertising

Freshpet’s doggie Christmas tribute will give you paws

Freshpet

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What holiday dinner would be complete without the texting teenager, the drunk uncle, the eccentric aunt, the hideous Christmas sweaters and the new girlfriend as an awkward plus one?

Now what if these guests were all animals? Not just poorly mannered, mind you, but actual furry, four-legged creatures.

Freshpet, a natural pet food company, launched a short video this week with just such a setup. Thirteen dogs and one cat took their places at an elaborate seasonal feast for an ad that’s…

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Apple’s holiday ad is a real tearjerker

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With just a week or so worth of shopping days left this holiday season, Apple has dropped a tearjerker of an ad designed to get you to fork over some of your remaining cash.

The 90-second spot (triple the length of a standard TV ad), tells the story of a girl who finds a vinyl record that her grandmother gave to her in 1952. The record is the grandmother’s rendition of “Love is Here to Stay.” The song is prefaced by a message from the grandmother to her husband that she’s sorry that she…

Are retargeted ads for the stuff you’ve bought ruining Christmas?

Shoppingonline

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“Are you aware you might be ruining Christmas?” is how I started, and ended, an interview with one popular ad network recently

I’m not surprised that the companies delivering ads across a majority of websites do not want to talk about this. Delivering remarketed or retargeted ads based on the websites you’ve visited, and the products you’ve shopped for, is what they do best

But at this time of year especially, it’s likely to spoil an awful lot of surprises

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Are retargeted ads for the stuff you’ve bought ruining Christmas?

Shoppingonline

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“Are you aware you might be ruining Christmas?” is how I started, and ended, an interview with one popular ad network recently

I’m not surprised that the companies delivering ads across a majority of websites do not want to talk about this. Delivering remarketed or retargeted ads based on the websites you’ve visited, and the products you’ve shopped for, is what they do best

But at this time of year especially, it’s likely to spoil an awful lot of surprises

FCKH8′s holiday ad stars Sexist Santa and swearing 6-year-olds

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FCKH8′s swearing little girls are back, this time with a new enemy to spar with: Sexist Santa.

The for-profit T-shirt company’s holiday ad asks its favorite foul-mouthed little girls to ponder the question, “How sh*tty would it be if Santa was a sexist as society?” To illustrate their point, Santa brings the girls laughably small toys compared to the ones presented to their male counterparts

Predictably, a tailspin of little girl rage ensues, with curse-laden references to Republican…

Mobile to boost growth in global ad market over next four years

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Mobile advertising will account for the vast majority of growth in the global ad market in the next four years, according to a report released by eMarketer

A new projection highlights the importance of digital devices in the world’s advertising industry, the growth of which is projected to come primarily through mobile phones. Of the more than $150 billion in global ad market growth projected through 2018, $118 billion will come via mobile, according to eMarketer’s new projections released…

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New Apple ads tout ‘Change,’ but are really about productivity

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Apple is rolling out a new online and TV ad campaign that highlights the many ways you can use its flagship tablet to get things done.

Set to The Orwells’ song “Who Needs You,” the new 60- and 30-second spots focus heavily on creativity, and include a montage of people using the iPad Air 2.

Each spot features a wide variety of unnamed apps that help people do everything from tune up their car, to manage Post-it notes and make stop-motion animations. Apple has the full list of apps on its…

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Why PR is embracing the PESO model

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Change is hard. It’s hard whether you’re a person, a community, a company, an industry or a nation.

As of late, a flurry of advancements in the public relations industry have forced PR professionals to adapt to a new, rapid pace — or else face rapid irrelevance. The sheer amount of change can be daunting. And the difficult fact is that these transformations often leave us bereft and confused, wondering how, exactly, to embrace them.

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For British advertisers, Christmas is the Super Bowl

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And now for a good cry, courtesy of holiday advertising from the UK that covers a swath of the warm-and-fuzzy spectrum from family bonding to childlike wonder to unlikely friendships.

These commercials, many of them instant classics racking up huge YouTube numbers, are reaching worldwide, far beyond the local target consumer who might be lured into stores like Sainsbury’s or Tesco

That may be because the season brings out the best in London’s vaunted ad agencies, where executives work for…

For British advertisers, Christmas is the Super Bowl

John-lewis

Feed-twFeed-fb

And now for a good cry, courtesy of holiday advertising from the UK that covers a swath of the warm-and-fuzzy spectrum from family bonding to childlike wonder to unlikely friendships.

These commercials, many of them instant classics racking up huge YouTube numbers, are reaching worldwide, far beyond the local target consumer who might be lured into stores like Sainsbury’s or Tesco

That may be because the season brings out the best in London’s vaunted ad agencies, where executives work for…