Tag Archive for advertising

Samsung rolls out ad celebrating Russell Westbrook’s NBA MVP status

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Oklahoma City Thunder’s Russell Westbrook is 2017′s most valuable player in the NBA, and Samsung have rolled out a very well-fitting commercial in light of his win.

Following on from Westbrook’s previous ad with the technology giant, which charts his beginnings in Los Angeles and his mentality in trying to break the big time.

Now that he’s the league’s best performer, the point guard can well turn his back on being labelled “overlooked,” the “4th pick” or “snubbed.”

Ron Howard gently reminds you that he’s been a ‘Star Wars’ fan for longer than you have

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Ron Howard is ready to talk.

Instagram adds ‘paid partnership’ feature, the formal alternative to #ad or #spon

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Listen up, Kardashian Klan and all you wannabe models and socialites shilling products on Instagram.

The best marketers are mad scientists

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We’ve come a long way since the Mad Men era of marketing and advertising. The modern marketer is as much mad scientist as inspired creative, thanks to the proliferation of data and tools to access and analyze it. Just as inventor Thomas Edison was able to run 10,000 different experiments, changing a little something here, a little something there, until he found the formula that worked, the best marketers today use their creative side to come up with hypotheses, and can then perform…

Russell Westbrook goes back to where it all started in new Samsung ad

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Oklahoma City Thunder’s Russell Westbrook has had quite the season with his triple-double average in 2016-17. Although it wasn’t quite enough, as his team fell short against the Houston Rockets in the playoffs.

Russell Westbrook goes back to where it all started in new Samsung ad

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Oklahoma City Thunder’s Russell Westbrook has had quite the season with his triple-double average in 2016-17. Although it wasn’t quite enough, as his team fell short against the Houston Rockets in the playoffs.

Airbnb apologizes for tone-deaf teepee ad after backlash from Native American activists

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Airbnb is in hot water over its clumsy treatment of Native American culture.

The housing rental service hastily scrubbed an ad from its social media profiles on Tuesday after Native American scholars and activists slammed it for racial insensitivity.

The post featured a listing for an “off-the-grid” teepee, where visitors are promised a “true Sioux style” experience.

Special K tries so, so hard to be feminist, fails miserably

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Forget starving yourself. Eating food is 2017′s hottest new feminist fad.

At least according to Special K, whose latest campaign, “Own it,” tries so, so hard to make a bold political statement: that women like to eat.

Save the Children pulls an Amazon with Dash-like button to collect donations

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Save the Children knows that donating money isn’t as alluring as online shopping. So the UK-based children’s charity is taking a page from Amazon and using the online shopping company’s Dash button concept to make giving donations as easy as, well, pushing a button.

Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino’s pizza “easy order” button from 2015. Except instead of conjuring pizza, pushing the “Give” button will send money to…

Google rolls out a lightning-fast new type of online ad

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As clunky, slow-loading ads drive people to ad blockers, some of Google’s search ads are about to get a welcome speed boost.

The company said Tuesday that it’s expanding its fast-loading Accelerated Mobile Pages (AMP) format to brands that advertise among its search results. The product was previously limited to news articles.

That means that were you to tap on a search ad from a company that opted into the new…