Most brands would be thrilled to have a viral video. Kmart had three in 2013
It all started back in April when “Ship My Pants,” an ad featuring that double-entendre uttered a dozen times in 30 seconds, went viral, ultimately netting 20 million YouTube views by year’s end
The brand followed that with “Big Gas Savings,” another ad based on a mildly naughty double entendre, that is now at 6 million views. Finally, there was “Show Your Joe,” a holiday-themed ad that featured men playing “Jingle…
In 2010, Chipotle ran an ad campaign about Chipotle ad campaigns. The premise was that Chipotle’s ad agency was telling the company to put its complaints about factory farming on the back burner and instead focus on its big burritos.
Like much of Chipotle’s marketing, the campaign allowed the brand to have it both ways: The company would be seen as a rebel, while shoehorning in a conventional product pitch for those big burritos. A year later, with approximately $800 million in revenue,…
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Dove isn’t the only beauty care brand to wrap its sales pitch in women’s advocacy language.
Pantene, a Procter & Gamble brand (Dove is owned by rival Unilever), has released the above ad in the Philippines. The 60-second spot shows how women and men are labeled differently. For instance, a man is the “boss,” but a woman in the same role is “bossy.” A man grooming himself is “neat,” while his female counterpart is “vain.” And so on
Millions of consumers saw your last digital campaign, which means they physically laid eyes on it, giving you some juicy numbers for a case study and bragging rights in your competitive circles.
But what impact did those ads really have? Any lasting effect at all? Were there any converts out of that massive nameless, faceless audience? To know, you might want to analyze your cost per engagement.
In our Metrics That Matter…
Google is using its Google+ social network to create ads but not run them, the company announced on Monday.
The “+Post” ads will run on Google Display Network, which includes 2 million sites. The ads look just like Google Plus posts but appear outside the network. For example, if you’re in the market for a minivan, you might see a Toyota ad pop up on AutoTrader or another car enthusiast site. In that sense, the units behave much like Facebook’s promoted posts. The Google+ ads don’t include…
Music has the power to make our bodies do things: dance spontaneously, cry unexpectedly and even sing along intensely. These emotional reactions to songs are the premise to the Recording Academy’s new advertising campaign for the 2014 Grammy Awards.
Dubbed “Music Unleashes Us,” the ad campaign got into full swing Monday with the launch of four commercials — one of which the academy shared first exclusively with Mashable.
A treadmill runner in the video, above, can’t resist singing along…
The Dutch ad company that came up with this video might not be on-point when it comes to pop culture timelines, but they do get points for committing to absurdity.
And let’s be fair, promoting a disposable litter box is no easy task — but the ‘Poopy Cat Dolls’ do it with style.
Parodying the now-defunct pop group The Pussycat Dolls, this musical ad shows the sassy side of five cats begging for a better litter option. The ad doesn’t go…