Metro Trains is at it again with Dumb Ways to Die 2: The Games, a sequel to the smartphone and tablet game based on the now viral Australian train safety PSA
The game, which hit the iTunes store on Tuesday, will allow players to save a whole new cast of dumb characters from impending death, as they compete in 28 mini-games, such as the “Electric Fence Hurdle” and “Landmine Curling.”
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.
Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to “Gen Z” — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They’re digital natives, and it’s even tougher for brands to woo this…
Santa’s belly’s got nothing on Kmart’s Joe Boxer men
In its new holiday ad for its branded boxer collection, Kmart employs a group shirtless, pajama-clad men to use their bellies (that shake like bowls full of jelly) as the percussion accompaniment to “Jingle Bells.” The ad is appropriately named “Jingle Bellies.”
Facebook announced that it intends to crack down on “promotional content” from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.
Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won’t show up in users’ News Feeds as much, thanks to an algorithm tweak
Think twice before buying those shiny — yet extremely cheap — Ray Ban glasses advertised on Facebook. There’s a good chance they’re fake
At least, that’s the conclusion of a new study by two cybersecurity researchers who studied more than a thousand Facebook ads and found that almost a quarter of them are for counterfeit items such as Ray Bay sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts.
Podcast listeners are used to hearing repetitive preroll advertisements before their beloved shows. But much like Serial, the investigative podcast of the 1999 murder of a Baltimore high school student, the MailChimp ad has also become a viral hit
The ad for the email marketing service, which sponsors Serial, is short and sweet. It uses regular people on the street to deliver the message instead of a professional voice actor, much like the Radiolab preroll
Wix, the Israeli maker of tools for creating web sites, will attempt to raise its low profile among U.S. consumers with a Super Bowl ad buy.
The company has run direct-response TV ads in the U.S., but the 30-second spot during Super Bowl XLIX on Feb. 1 on NBC will be its biggest splash to date and the start of a “far more aggressive campaign,” a rep says. NBC is seeking $4.5 million per 30-second spot, according to Variety