Tag Archive for advertising

Vloggers told to label paid-for videos before people click on them



LONDON — Vloggers who make promotional videos without clearly identifying that they’ve been paid for have been warned by the Advertising Standards Agency that they must make it clearer to the viewer

The warning comes after a BBC Newsround investigation into videos posted to YouTube by a number of UK bloggers in June who were paid by Mondelez UK to say good things about one of its brands, Oreo biscuits. A BBC journalist made a complaint to the UK ad standards body, which upheld it.

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FCKH8 is back with a ‘f*cked-up’ ad about domestic violence



Editor’s note: The video below contains strong language and imagery that some may find disturbing.

Here’s one way to sell shirts

Online for-profit T-shirt store FCKH8 is back with a followup to its controversial feminist ad from October. This time around, the company is targeting domestic violence with an ad that — and this might sound familiar — features sassy little girls donning princess dresses and cursing like sailors

Google to launch Time Square’s largest interactive billboard ever



There is only one Times Square, New York, the place where the world rings in the new year, and now Google is set to take over the largest electronic billboard ever installed on the iconic, neon-laced strip

The billboard, which covers an entire city block, is powered by a Mitsubishi Electric large-scale display (the Diamond Vision AVL-ODT10) that delivers a pixel density of 2,368 x 10,048, exceeding 4K display resolution by 15 million pixels

‘Dumb Ways to Die 2: The Games’ is a bloody new game for your commute



Metro Trains is at it again with Dumb Ways to Die 2: The Games, a sequel to the smartphone and tablet game based on the now viral Australian train safety PSA

The game, which hit the iTunes store on Tuesday, will allow players to save a whole new cast of dumb characters from impending death, as they compete in 28 mini-games, such as the “Electric Fence Hurdle” and “Landmine Curling.”

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Image: iTunes App Store


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Image: iTunes App Store

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The game is…

3 things to know about marketing to Generation Z



This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Generation X became Generation Y. Millennials are growing up. And now marketers are shifting focus to “Gen Z” — the next major consumer group, comprised of teenagers who are younger than 19 today. This generation has grown up with full access to the Internet and technology. They’re digital natives, and it’s even tougher for brands to woo this…

Kmart’s ‘Jingle Bellies’ ad is a fat load of fun



Santa’s belly’s got nothing on Kmart’s Joe Boxer men

In its new holiday ad for its branded boxer collection, Kmart employs a group shirtless, pajama-clad men to use their bellies (that shake like bowls full of jelly) as the percussion accompaniment to “Jingle Bells.” The ad is appropriately named “Jingle Bellies.”

The one-minute spot is a follow up to Kmart’s insanely viral 2013 Joe Boxer ad, “Show Your Joe,” which had males in boxers play the holiday…

Facebook is cracking down on ‘overly promotional’ posts from brands



Facebook announced that it intends to crack down on “promotional content” from brands, citing feedback on Friday from users who complained about too much hucksterism in their News Feeds.

Such content was showing up in the form of status updates from brands that consumers had Liked at one time or another. Starting in January, updates with a promotional bent won’t show up in users’ News Feeds as much, thanks to an algorithm tweak

Facebook defines…

Drogba can’t escape Messi’s massive shadow in clever Turkish Airlines ad



Soccer demigod Lionel Messi is short in stature, but he casts a massive shadow over the beautiful game — so large that it often eclipses fellow soccer superstars like Didier Drogba

That’s the premise of Turkish Airlines‘ latest clever ad, which hit YouTube on Friday and will likely be yet another viral success featuring Messi for the company.

In the spot embedded above, Drogba travels the world sampling exotic cuisines — but…

24% of Facebook ads are for counterfeit goods, study finds



Think twice before buying those shiny — yet extremely cheap — Ray Ban glasses advertised on Facebook. There’s a good chance they’re fake

At least, that’s the conclusion of a new study by two cybersecurity researchers who studied more than a thousand Facebook ads and found that almost a quarter of them are for counterfeit items such as Ray Bay sunglasses, Louis Vuitton bags, and Ralph Lauren polo shirts.

At first sight, the ads look…

Heidi Klum strips down to sell you gadgets



Heidi Klum emerges from behind a makeshift room divider, wearing a button-up shirt and jeans. She’s on set for her latest ad campaign and recently changed into something a bit more… un-revealing

In fact, she didn’t have much of anything on during her shoot.

On the coffee table in front of me is a set of tongue-in-cheek concept images from Sharper Image that juxtaposes suggestive questions (for example: “What does Heidi Klum like…