A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare’s success with badges. Whether they understand it or not, app designers desire to create a gamified experience, a supposedly sure route to the elusive engagement that makes free apps valuable. Even in the news business there is a hunger for gamification.
For those unfamiliar, gamification has little to do with game…




We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our


