Tag Archive for big

Is Gamification Just a Fad?

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A term called gamification has taken UX by storm over the past few years, a trend likely spurred by Foursquare’s success with badges. Whether they understand it or not, app designers desire to create a gamified experience, a supposedly sure route to the elusive engagement that makes free apps valuable. Even in the news business there is a hunger for gamification.

For those unfamiliar, gamification has little to do with game…

Macklemore Vents on Twitter About NBA Team Using His Song

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In 2008, the NBA‘s Seattle Supersonics left the Emerald City to become the Oklahoma City Thunder. They’ve since gone on to become one of the league’s hottest young teams, powered by superstars Kevin Durant and Russell Westbrook. Seattle sports fans, meanwhile, have been left team-less, and many of them are still bitter over the move

You can count hit-making rapper Macklemore among the angry. Macklemore, a Seattle native, took to Twitter this week to express some beef over the Thunder using…

NPS for Marketing: An Interview With the Creator of the Net Promoter System

Fred-Reichheld-207We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others.

Landing Your Next Big Gig: Q&A With TheLadders’ Amanda Augustine

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So, you’ve decided it’s time to take your job to the next level. Maybe you want a management position, or you’re trying to reach director-level in your field. Or maybe you’ve gained some new skills or earned a graduate degree and have a whole new range of options open to you.

That’s where Amanda Augustine comes in. As a career coach and job search expert for TheLadders, she specializes in helping professionals take the next step in their careers.

We caught up with Amanda this week to chat…

How Facebook Could Save Nokia

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On Tuesday, Nokia chief Stephen Elop fielded questions from irate shareholders at his company’s annual meeting in Helsinki. When, they wanted to know, would he do something about Apple and Samsung? In London next week, Nokia will announce its new high-end flagship product, whatever it is.

But Elop’s launch of the Nokia’s new Asha 501 in India this morning is worth watching more than the ailing manufacturer’s battle at the top end of the market. At a recommended price of $99 (before taxes)…

These Are the World’s Most Reddit-Obsessed Cities

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Reddit, as some of us know all too well, is an Internet rabbit hole if ever there was one. After your first taste of the sprawling site’s funny pics and funnier comments, it’s hard not to come back for more. And more. And more.

But which parts of the world are most obsessed with the social media site? A recent post to the official Reddit blog holds some interesting insights

Redditors in Austin deserve a big pat on the back for making their city the world’s most prolific in terms of pageviews…

Cicadas! Swarmageddon 2013 Set to Gross Out East Coast

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Have you heard the buzz flying around Swarmageddon 2013? Billions of cicadas will blanket the east coast of the United States this year, spurring an epidemic of the heebie-jeebies.

The large, humming insects emerge from the ground every 17 years (or 13, depending on the species) and, after nearly two decades in the dirt, these bugs are ready to party. And by party, we mean shed their exoskeletons and clumsily fly into your face.

This is your summer, east coast — start your preparations…

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Microsoft: Windows Blue Coming in 2013 With Small-Screen Support

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Windows Blue is real, and it’s coming before the end of the year. Windows marketing chief Tami Reller confirmed to Mashable that the next major update to Windows 8 is codenamed “Blue” and that it would ship by the 2013 holiday season.

“Blue” is actually an internal Microsoft codename for the update, and the final product will have a different name, although Reller didn’t say what it would be. With Blue, Reller said, Microsoft has three main pillars:

  • Evolving Windows 8 for touch

  • Addressing…

Knicks Star’s Wife Tweets to Rival: ‘You on the Bench for a Reason’

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Vines, subtweets and over-the-line insults. This Knicks-Celtics NBA playoffs series was made for the Internet

Players talking trash on the court, or even Twitter, is obviously not unheard of. But players wives talking smack to opponents via Twitter? That’s next level.

Here’s our dramatis personae for this entertaining bit of beef between the Knicks and Celtics, who meet again for the sixth game of their series on Friday night:

  • Carmelo Anthony: Knicks star. Big ego.

  • La La Vazquez: Anthony’s…

3 Ways for Floundering Agencies to Find Growth

merry-go-roundHave you had a conversation with a college sophomore lately?

In this example, it is also the equivalent of talking with a 7-year-old.

“I want to be a nurse or a psychologist. I want to save the world. Read more