Tag Archive for engaging

America’s Most Social Small Business: Who Will Be in the Finals?

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We’re coming down to the wire in Mashable‘s Most Social Small Business challenge, our March Madness-style bracket to crown the nation’s most socially savvy small company.

This month, Mashable‘s ace team of social media experts spent countless hours dissecting our field of 32 killer small businesses to find out whose social presence is the mightiest (and the most refined) in the social media landscape.

We’ve already judged businesses based on their Facebook and Twitter presences and their use…

Most Top Brands Still Don’t Engage With Twitter Followers

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Taco Bell and T-Mobile have both gained attention in recent months for engaging with customers and other brands on Twitter, but a new study shows most big brands still hold off from the practice.

During the final three months of 2013, 98 of Interbrand’s top 100 global brands tweeted at least once and the average company tweeted 12 times per day, according to data from Simply Measured, a social media analytics provider. However, the report also found that 54% of these Interbrand companies…

Obama: The NSA Is Not Snooping Around

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President Barack Obama today held a press conference to discuss the developments of 2013 that quickly turned into a debate on how his administration will handle multiple allegations that the National Security Agency has spied on American citizens, foreign leaders and more.

“I have confidence that the NSA is not engaging in domestic surveillance and snooping around,” Obama said at the conference.

Though he defended the data…

Why Every Entrepreneur Should Have a Mentor

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“Being an entrepreneur isn’t an easy job,” says Andres Teran, cofounder of Toplist, a social shopping recommendation startup. “There are moments that you have nothing and feel like things are never going to getting better.”

Teran is referring to the days before his company’s vital pivot point, when he and his team had dedicated their lives to creating a site they loved with features they themselves would want.

“Toplist, before being an app, was a website where people shuffled around cool…

Here’s What Instagram Ads Will Look Like

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Instagram offered a first glimpse at what its ads will look like in a blog post Thursday.

The sample ad, which you can see below, will resemble a typical image or video shared on the social network except it will include a Sponsored label in the top right corner and offer users the option to hide it from their stream.

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Instagram announced earlier this month that it would begin rolling out ads to users in the coming months. In the blog post Thursday, Instagram revealed it will introduce the…

Samsung and LG End Display Technology Patent Dispute

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Samsung and LG have agreed to end their dispute over display technology patents which went on for a year, with lawsuits being thrown from both sides

Samsung sued LG in December 2012, accusing the company of stealing its LCD technology. In September 2012, both sides had sued each other over OLED technology, with LG claiming patent infringement, and Samsung accusing LG of stealing information through its key employees

“It was agreed that we two should focus more on cementing our leadership in…

Samsung and LG End Display Technology Patent Dispute

Lg-ifa-2013-3

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Samsung and LG have agreed to end their dispute over display technology patents which went on for a year, with lawsuits being thrown from both sides

Samsung sued LG in December 2012, accusing the company of stealing its LCD technology. In September 2012, both sides had sued each other over OLED technology, with LG claiming patent infringement, and Samsung accusing LG of stealing information through its key employees

“It was agreed that we two should focus more on cementing our leadership in…

Employee Engagement and Facebook

Social Media Strategy

Facebook engagement is an important part of marketing. The debate about whether or not it has a positive effect on SEO is ongoing, but what we know for sure is that more social engagement only helps across the board. Of course you want your customers and fans to engage, but sometimes the best way to get that started is to have your own employees engaging with your Facebook posts. Here’s a program that will help you make that happen and kick your social media marketing up to the next…

‘Boring’ Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

juggling_social_media_and_website_trendsOne of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop up every day. New slices of code take websites from static and drab to interactive Read more