Tag Archive for engaging

Facebook Tests Ranked Comments to Boost Engagement


Facebook is testing a new comments format on brand and subscriber pages by placing the most engaging comments up higher on posts.

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‘This Is Love’ by Will.I.Am Gets a Lyric Video [PREMIERE]


Fans may still be waiting for new Will.i.am songs, but they can’t blame him for not staying busy. Although the release of his forthcoming album #willpower has been pushed back from Oct. 15, he continues to promote his single “This Is Love,” which came out this year and will be on the new album.

His official video for “This is Love” came out in May and has more than 58 million views. It should soon pass his video for “Check It Out” as his most-viewed music video. Now he has a lyric video…

Man Dresses Like Goat, Frolics With Herd!

search engine optimizationListen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!

We all know blogging is a crucial aspect of any business’s search engine optimization strategy. It is a great way to product unique, engaging content. A good blog will be the seed for all your future SEO processes, growing other efforts like your social media. A well written blog, syndicated to your…

Zynga Wants to Be a Mobile Gaming Network




Mark Pincus CEO of Zynga at ATD10

Zynga is building a portfolio of mobile, casual and social games across a variety of social networks and platforms, including, most notably, Facebook and iOS. It has at least 100 million monthly players across its Farmville and Citiville games on Facebook and has expanded its mobile reach significantly with the acquisitions of Draw Something and Words with Friends. But Zynga Founder and CEO Mark Pincus has bigger plans: He wants to be a network.

Speaking at the 10th annual All Things D…

How to Maximize Your Facebook Engagement




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Brian Carter is vice president of marketing and customer success at InfiniGraph. He’s also the author of The Like Economy and the forthcoming LinkedIn For Business. Follow him @briancarter.

If you have a Facebook page, you likely know how important it is to get likes and comments. Without those, your EdgeRank suffers, and your posts are seen by fewer fans in the future. Facebook has already admitted that the average Facebook page only reaches about 17% of its fans. Since less than 1 to 2%…

Facebook Timeline: Friend or Foe for Brands?

Facebook Pages

Facebook recently launched its much talked about timeline to the user base. It is essentially a new feature that turns the user’s profile into a scrapbook by using their onsite activity to highlight who they are, what they like, and so forth.

For now, the feature is only available to users (Update: It’s now live for many brands), but we can’t help but think about the seemingly inevitable implications it will have from a marketing perspective. With that said, here is what the…

Facebook Marketing: Why News Feed Still Trumps Timeline Pages




Reggie Bradford is the founder and CEO of Vitrue, the leading provider of social marketing software, offering SaaS solutions to help brands and agencies harness the marketing-communications potential of social media on Facebook, Twitter, Google+ and other social communities. Follow Reggie on Twitter @ReggieBradford and Vitrue @Vitrue.

Facebook unveiled its much-anticipated new Timeline Pages Wednesday, giving marketers a glimpse of what lies ahead as the feature rolls out over the next…

Facebook Ads Have Some Competition From ThingLink [VIDEO]

Iggy Pop may not need much help engaging listeners, but he’s trying a cool new tactic anyway: an interactive image on his Facebook landing page. The image has embedded links to iTunes and Amazon, so users can click to purchase the singer’s music.

ThingLink, the startup behind the embedded images, has created a new kind of Facebook advertising that competes with the social network’s ads. If advertisers find ThingLink pages more effective, Facebook’s revenue from advertisements could…

LetsListen: Turntable.FM + Video Chat = Dance Party?

letslisten

There’s a feature war brewing in the synchronous listening space. Turntable.FM-competitor LetsListen today added video chat to its music locker web app so you can listen to a song at the same time as a friend, but also chat with them via text, audio, or video.

It’s a more intimate shared experience than just watching avatars dance around, but will video chat convince you to spend all day staring at your music player?

Here’s how I see LetsListen, Turntable.FM, and Facebook tackling…

Twitter CEO: 2012 Will Be the Twitter Election




“I really think 2012 is going to be the Twitter Election,” Dick Costolo said on stage at AllThingsD‘s media conference in Laguna Nigel, Calif., Monday evening. It was an unusually confident declaration from a CEO who has hitherto appeared remarkably modest in his communications.

By saying that 2012 would be a “Twitter Election,” Costolo was not suggesting that sentiment analysis of tweets would indicate the winning candidate. Instead, he meant that Twitter has become an essential platform…