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Facebook Page owners, rejoice: Facebook Insights, the social network’s analytics dashboard for public Pages, is getting a makeover. A small, random group of beta testers will get access to the new desktop design on Wednesday, with a broader rollout to follow at an unspecified date.
The new design is simpler, cleaner and more intelligible. Stats that were previously rolled in together (i.e., “People Talking About This”) have been broken down into separate charts that allow Page owners to…
No matter how much thought you put into your social media strategy, the real world can always interfere.
Robert Reimann spent more than a week hashing out a plan to boost sales and engagement on the Facebook page for his bike tour business, after being matched with Shane Johnston, a social media marketing consultant from Mashable‘s Small Business Panel. With Johnston’s help, Reimann would launch a contest — along with Facebook ads to promote it — in order to attract more fans and build up an…
Facebook is announcing some changes to Page Insights (the analytics tool for monitoring the performance of your Facebook Pages) — in fact, Product Marketing Manager Galyn Burke told me that this is the first time the Page Insights interface has been updated since October 2011.
Now, the specific changes may sound a little arcane to folks who aren’t don’t actually use Page Insights, but Burke said the update is, in large part, a response to something that Facebook has been hearing from Page…
The Internet isn’t lacking for sites and services where people can post their comments and thoughts, but Andrew Sider, co-founder and CEO of a startup called Bunch, argues that there’s still something missing: “How do we connect with people, not around friends, not around social networks, but around a topic that they care about deeply?”
After all, Sider said that many of your Facebook friends and Twitter followers probably aren’t passionate about the same things that you are. He acknowledged…
Since the notorious ‘Red Wedding’ episode of Game of Thrones, social media has been awash with chatter about the HBO’s swords and sorcery series. Those who were not up to date as new episodes were aired had a hard time avoiding spoilers on Facebook and Twitter.
Videos of fan’s reactions to the penultimate episode went viral on YouTube, and Maisie Williams, one of the show’s stars, gained a huge Vine following after posting her own humourous take on the shocking plot twist.
Now…
Facebook has pushed back the introduction of video ads in its News Feed until the fall, according to a report
Advertising Age cites a “source familiar with the product” as saying the launch, originally set for the spring and then summer, is now being delayed another season. Facebook declined to comment on the matter.
A source told Mashable that Facebook is still trying to convince advertisers of the merits of the ad units, which will fetch around $1 million, though they could go for as high…
As with so many things in the digital age, there’s good and bad that comes with social media. To ask the question of whether or not it’s good or bad is actually pretty foolish; a meal given to a homeless person is a good act but if it’s loaded with poison it’s a bad act. There are more than 50 shades of gray when it comes to social media.
The real question is whether or not social media has had a positive or negative effect on the world in general. There are those using it to send out spam,…
Instagram is planning to launch video functionality in two days. But don’t go deleting Vine just yet. Before shoving Vine’s into the deadpool, let’s just calm it down a second.
Vine has been declared by many as the “Instagram for Video.” Instagram’s own video product is likely already too late to squash Vine like a bug. Heck, Facebook couldn’t even get Poke and Messenger off the ground after incumbents clobbered the space. What makes anyone think Instagram video would be any different?
Vine…
Facebook now has more than 1 million businesses actively advertising on the social network, the company announced Tuesday.
The “vast majority” of those advertisers are small businesses, according to Dan Levy, Facebook’s director of small business, who announced the milestone during an event at Facebook’s office in New York.
“The feedback we hear from businesses from all over the world is, ‘Just make it simpler,’” Levy said at one…
Facebook Now Lets You Comment With a Photo
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.
Originally built during a Facebook employee hackathon, photo comments are starting to roll out globally on the web as well as the Facebook mobile site. Users can’t yet leave photo comments within Facebook’s mobile apps, but they are viewable. The feature is expected to come to those apps in a future update.