Tag Archive for facebook

Facebook: Auto-Play Video Ads Will Remain Small Scale This Year

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Facebook doesn’t expect its video auto-play News Feed ads to make a “material contribution” to ad revenues this year, COO Sheryl Sandberg said on Wednesday.

In a call with analysts following Facebook’s first-quarter earnings announcement, Sandberg said the company is waiting for users to get used to seeing auto-play video in their News Feed before making auto-play ads more common. “In terms of expectations for that, we really want to see auto-play video ads be something that’s pretty common…

Facebook Passes 1B Mobile Users, 200M Messenger Users In Q1

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Facebook’s Standalone App Plan: Launch Betas, If They Work Grow To 100M Users, Then Monetize

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Facebook Beats First-Quarter Estimates; CFO Stepping Down

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Facebook handily beat Wall Street’s estimates for its first quarter and announced its CFO, David Ebersman, is stepping down.

Ebersman will be replaced by former Zynga CFO David Wehner

“David has been a great partner in building Facebook, and I’m grateful for everything he’s done to help make the world more open and connected,” Facebook CEO Mark Zuckerberg said in a press release. “David set us up to operate efficiently and make the long term…

Facebook Beats In Q1 With $2.5B In Revenue, 59% Of Ad Revenue From Mobile, 1.28B Users, 1.01B Mobile Users

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Facebook Wins FTC Approval for Oculus VR Acquisition

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The U.S. Federal Trade Commission has given Facebook the go-ahead to acquire Oculus VR, the agency said on Wednesday

Facebook announced on March 25 that it had entered into an agreement to acquire Oculus, a virtual reality startup, for $2 billion in cash and stock. The deal would mark Facebook’s second largest acquisition behind the $19 billion acquisition of WhatsApp, assuming both are finalized.

“We’re pleased the FTC has cleared…

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Facebook Q1 Earnings: What to Expect

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Facebook has beat Wall Street estimates with each of its last three earnings reports. Will it manage to do the same this time around?

The social network is scheduled to report its March quarter earnings after the market closes on Wednesday. The consensus among analysts surveyed by Thomson Reuters is that Facebook will post earnings of $0.24 a share on revenue of $2.36 billion. That would be a significant increase from the same quarter a year ago when it reported revenue of $1.46 billion.

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The Hard Truth About Your Online Life, Illustrated by Graphs

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Internet, this is your life

From email to social media, there comes a time in everyone’s life when we need to sit up and face the truth about our online selves. And the best way to make us all see the light is with graphs.

Danish artists Mikael Wulff and Anders Morgenthaler created the series “Truth Facts” on their comedy website Kind of Normal. The humorously honest graphs show the hard truths of everyday life — especially online life.

75% of Brands’ Facebook Posts Are Photos, Study Says

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Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.

But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content

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75% of Brands’ Facebook Posts Are Photos, Study Says

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Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.

But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content

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