In the tiny town of Ashland, Virginia, the most exciting thing to usually happen at Randolph Macon College is the loud train that blows through campus every thirty minutes
On Tuesday night, that all changed.
With Republican House Majority Leader Eric Cantor losing his seat in a shocking GOP primary upset, Randolph Macon College has become the epicenter of Virginia 7th congressional district race with two — yes, two — professors battling each other for the…
In electoral politics, the candidate is meant to project a vision of governance, extolling her party’s noble ideas and principles, all while letting her own beneficence shine through. When that doesn’t work, you go ad hominem and straw man — you tear down your opponent and twist their beliefs into ghoulish fairy tales with which to frighten the underinformed voter. When even attack ads aren’t making a dent, there’s just one thing left to do: pretend to be the other guy online and see if you…
What would President Ronald Reagan have to say about this year’s election if he were alive today? Seyyer, a company that bills itself as a “cognitive video realization” service, thinks it has the answer.
Virtual Reagan is a 13-video series in which the late president opines about the campaign issues of the day in a creepily life-like fashion, “live from the other side.”
“The real issues come down to tax reform, medicare revisions and health care for future generations,” according to…
News outlets have confirmed that Clint Eastwood will be tonight’s “mystery speaker” at the Republican National Convention.
The multiple Oscar-winning actor and director will grace the stage to speak and sling support behind presidential candidate Mitt Romney. Eastwood’s tough-talking, no nonsense reputation means his appearance has the potential to resonate with…
When it comes to social media, the oft-heard narrative of the 2012 election season is that the Democrats are the “social party,” and are more adept at using platforms such as Facebook, Twitter and Foursquare. The Republicans, however, are trying to turn that logic on its head.
The Grand Old Party opened up a new media salvo with Tuesday’s launch of its “Social Victory Center,” billed as a one-stop-online-shop for Republican voters to organize, plan events and volunteer in local, state and…
The debates were a tossup. The campaign ads were fairly even. The negatives of each candidate were well-highlighted by each opponent. In 2008, two things contributed to the easy victory that President Barack Obama had over John McCain.
The Obama campaign had a stranglehold on ideas and spreading them through social media.
The first, of course, was what ended up winning it for him, but the second was a contributing factor. Social media was still in its infancy 4 years ago in that most who…
Forget about presidential politics for a moment. Forget left and right, Republican and Democrat. Forget the GOP primaries and the same tired old debates that have filled the opinion pages for the last four years.
Instead, to determine the next occupant of the White House, try this question on for size: Would you rather build a moon base or start mining the asteroid belt? Or do you think space exploration should be de-emphasized, and that NASA should be run with the help of the business…
This is a guest post written by Ilya Mirman. Ilya has spent the past decade as VP of marketing for some of Boston’s coolest software companies. He can be reached at www.ilyamirman.com.
Journalist Darren Garnick and his 9-year old son Ari did some very cool “newsjacking” recently. (According to marketing strategist David Meerman Scott, ‘newsjacking‘ is “the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.”)
Darren wanted to find a fun way to teach Ari about politics. Given Ari’s fascination with superheroes, they hit the campaign trail asking every GOP candidate the question, “If you could be any superhero, who would you be, and why?”
I see several marketing lessons in how the candidates answered, and in the propagation of the story itself:
Messaging 101: Be Able to Articulate and Differentiate Your Brand
Even though this exercise was not intended as a test of the candidate’s marketing skills, the superhero experiment is a fascinating prism to see how each presidential wannabe can instantly communicate his/her message and personal brand.
Most of the candidates chose Superman, which is about as safe as it gets, and missed an opportunity for differentiation. I found it odd that no one chose Captain America, which may arguably be an even better patriotic fit, in particular because the brain trust at DC Comics incredulously had Superman recently renounce his US citizenship! Really. So, you have to give Jon Huntsman some props for not going along with the crowd and going with Spider-Man.
Media Training 101: Answer and Transition to Message (ATM)
Media training is all about ATM. Answer quickly/directly and Transition to your Message regardless of what the question is. Rick Santorum builds his campaign on family values. Without skipping a beat, he chose the Incredibles because the Dad (Mr. Incredible) learns that his family is more important than any personal accomplishment.