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Hellmann’s Brilliant Campaign Turns Grocery-Cart Contents Into Recipes
In an effort to expand Hellmann’s relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make a new mayonnaise-intensive dish.
They partnered with a large supermarket chain called St Marche to install software in cash registers at about 100 stores. When customers purchased Hellmann’s mayo at these stores, the software automatically looked at the other ingredients in…
The Potential of Pinterest
Make no mistake. Pinterest may be a pretty interface full of recipes, do-it-yourself tips, and pictures of cuddly animals (what social site doesn’t have cute animals anymore?), but the end game is all business.
Unlike most who try to get into social media, Pinterest has a real chance of making it happen even with their late entry into the social race.
Take a look at the infographic below. A few things are clear.
- They hit at the right time
- They have an amazing target audience from a…
