Online advertising has come a long way from the tacky, blinking banner ads of the 1990s. Today, sophisticated, highly targeted online ads are delivered through a plethora of digital channels, from search engines to mobile apps – and a growing number of marketers are reaping the benefits.
With the right strategy, savvy tools, and smart resource allocation, even the smallest of businesses can take on the giants of the online advertising world.
Verizon dashed off a quick response to the FCC’s ruling on net neutrality — in Morse Code
The telco used its Public Policy blog to relay its thoughts in dots and dashes. Then it helpfully provided a translation for “readers in the 21st century.” The quick version? Verizon wasn’t happy about the FCC’s “Throwback Thursday” move.
The commission’s decision will “encumber broadband Internet services with badly antiquated regulations,” Verizon wrote. “It is likely that history will judge today’s…
Uber riders who stay at Starwood Hotel properties are in luck.
The fast-growing ridesharing startup announced on Wednesday a partnership with Starwood Hotels and Resorts that rewards members of the hotel chain’s Preferred Guest program with points for every dollar spent riding with Uber. Starwood currently operates 1,200 properties including brands such as Sheraton, Westin, and the W, across 100 countries.
Waffle House announced on Tuesday that it is getting in on the “sharing economy” action by partnering with Roadie, a new startup following a TaskRabbit-like model for package deliveries, matching shipment needs with nearby drivers who are already heading in the direction the package needs to go.
U.S. coastal communities better start preparing for ocean acidification now, especially if we want scallops, oysters and other shellfish to keep appearing on our dinner plates.
That’s the message of a new study that shows that shellfisheries across the U.S. are more vulnerable to climate change’s less considered counterpart than previously thought. That vulnerability is due to more than changing ocean chemistry. Social and economic factors, local and more distant pollution and natural ocean…
Having the right skill-set and confidence to run a business will more often than not help marketers and chief executives make informed decisions about their company’s organization, goals and customer experience. But what many overlook is the importance of investing in and applying market research. We talked to Forrester‘s VP Principal Analyst of CMO Practices Sheryl Pattek about best practices for marketers today
“One reason marketers should be taking a strong look at research is to get an…
Allen Zderad is finally able to see his wife for the first time in more than a decade.
Nearly 20 years ago, the 68-year-old Minnesotan’s vision began deteriorating. He was diagnosed with a degenerative eye disease called retinitis pigmentosa, a condition that currently has no effective treatment or cure, according to the Mayo Clinic. After 10 years, he had lost nearly all eyesight.