Tag Archive for marketing

The wrath of Harry Styles has devastated SeaWorld’s reputation

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Seaworld is hurting — and it’s partially Harry Styles’ fault.

Analysts at Credit Suisse says that the much-maligned animal theme park’s brand is in trouble — and part of the turmoil can be attributed to the boy bander’s declaration that dolphin fans shouldn’t go to SeaWorld

The analysis, according to Business Insider, says that SeaWorld has seen a 400% spike in mentions, and a 13% increase in negative commentary month-over-month. And the ratio of positive to negative comments was negative…

Former Facebook And Instagram Marketer Eric Edge Joins Photo Startup PicsArt

Eric Edge Headshot

Former Facebook And Instagram Marketer Eric Edge Joins Photo Startup PicsArt

Eric Edge Headshot

Former Facebook And Instagram Marketer Eric Edge Joins Photo Startup PicsArt

Eric Edge Headshot

Former Facebook And Instagram Marketer Eric Edge Joins Photo Startup PicsArt

Eric Edge Headshot

Why your company’s CMO might be its next CEO

Wednesday

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This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

Over the past few years, we’ve heard it repeatedly: Focus on the customer. Solve customer problems. Create a dialogue with customers so you can give them what they want.

Forrester Principal Analyst Sheryl Pattek said it right: “Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term…

Why your company’s CMO might be its next CEO

Wednesday

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This article is part of DBA, a series on Mashable about running a business that features insights from leaders in entrepreneurship, venture capital and management.

Over the past few years, we’ve heard it repeatedly: Focus on the customer. Solve customer problems. Create a dialogue with customers so you can give them what they want.

Forrester Principal Analyst Sheryl Pattek said it right: “Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term…

3 tricks for remaining professional in your job search without being boring

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My absolute favorite boss (who was one of the best marketing strategists I’ve ever known) used to hammer the following into the heads of us junior marketing associates: “You will never bore anyone into buying something from you. Not ever.”

(Which was interesting when you consider that we sold truck parts.)

My job was to create marketing campaigns and materials that would engage and influence people to the point that they wanted to race right out and buy our truck parts.

And my favorite…

Target wants you to fill the Internet with galaxies full of Star Wars memories

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There has been an awakening in the world of Star Wars retailing. Have you felt it?

If not, you’ll be sure to feel it at midnight on September 4. That’s when a Star Destroyer’s worth of big box stores will unveil their merchandise for Star Wars: The Force Awakens all at once, a good two months and two weeks before the release of the movie. The nationwide event, accompanied by an Imperial blitzkrieg of advertising intended to drive a consumer frenzy among fans, is called Force Friday.

There…

Why Samsung still has a fighting chance in mobile

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“The high end of Android isn’t what it used to be.” Such was the supposition posited to me by a longtime observer of the consumer electronics industry recently. Specifically, he was referring to a new class of manufacturers such as OnePlus and Xiaomi, who are willing (and able) to sell handsets that are comparable to the Samsungs and HTCs of the world, but at much slimmer margins

The context surrounding the…