Tag Archive for marketing

Apple’s iBeacons Come to Lord & Taylor and Hudson’s Bay Stores



Apple’s iBeacon sensors will be available at Lord & Taylor stores in the United States and select Hudson’s Bay stores in Canada starting Monday, offering customers a more unique in-store shopping experience using mobile devices.

iBeacon has rolled out across other retail chains in the past, but this is one of the first instances of such a concentrated effort for a department store chain. Lord & Taylor and Hudson’s Bay are both owned and operated by HBC (Hudson’s Bay Company).

See also: Will…

Amazon’s Video Shorts Site Turns Casual Viewing Into a Shopping Opportunity



Imagine if every video on YouTube were accompanied by items related to the video that you could buy instantly — sort of like YouTube meets the Home Shopping Network. Or, more accurately, YouTube meets Amazon

That appears to be the general idea behind a new part of Amazon’s Instant Video website called Video Shorts.

Pointed out in a recent report from Techcrunch, which claims that the site launched without much fanfare just a couple of…

Remember Mr. Sketch Scented Markers? They’re Back, With a Sketchy Ad



Have you seen the new commercial for Mr. Sketch scented markers? It’s a total gas.

No, really, it stars a gaseous piece of fruit.

The CGI-enhanced ad, running on cable TV channels and online, shows how one of those fruit-scented coloring pens got its smell. (Hint: a flatulent blueberry.) It’s a twist you may not see coming, considering the spot’s highbrow and vaguely British voiceover, but one you might not soon forget, given…

‘Disgusting’ Ads Show Men in Cars Doing Gross Things



SYDNEY — An advertising campaign for personalised number plates in Australia has received a large number of complaints from the public and has been labelled “sexist” and “disgusting”.

The ads advised women to “man proof their cars” by purchasing MyPlates with feminine designs from the new “Le Chic” range

The campaign asks: “Ladies, tired of that man smell in your car?” Before presenting the man-repulsing number plates as the solution.

Aussie Thongs Crowdfunding Campaign Raises $10,000 in an Hour



SYDNEY — Your trusty old thongs (translation: flip flops) may go years without a blow-out, but then always seem to break at the most inappropriate of times.

Thong blow out on Australia Day #paradox pic.twitter.com/B0LoHgBpAS

— CJ Australia (@CJ_Australia) January 26, 2014

Many have tried and failed at solving the serious problem.

Ingenious. You learn a new trick everyday…#nomoreblowouts pic.twitter.com/iWriAMiT4U

— Daniel Payne (@dpayn285) January 21, 2014

Suffered a fatal thong…

A Creative Dad Just Made Water Balloon Fights Way More Efficient



Water balloon fights are fun. Filling up water balloons? Not so much.

Inventor Josh Malone, along with his kids, developed a much faster way to replace the time-consuming process of filling water balloons. Malone’s device, which can fill 100 balloons in a minute, attaches to the hose directly for one-time use. He calls it “Bunch O Balloons” and launched a Kickstarter campaign for the manufacture-ready project.

Malone told Mashable

Culture Explains Why Smoking Declines Faster in Certain Countries



In January 1964, the U.S. Surgeon General’s Advisory Committee on Smoking and Health published a landmark report warning of the serious health effects of tobacco. It was not the first such report but it is probably the most famous because it kick-started a global campaign to reduce the levels of smoking and the deaths it causes.

In the 50 years since then, the patterns of smoking all over the world have changed dramatically. In the U.S., the numbers of smokers peaked in 1965 and have fallen…

‘Airbnb Logos’ Tumblr Pokes Inappropriate Fun at Company’s New Logo



Airbnb announced a big rebranding this week, including a new logo intended to be a symbol of belonging. But its detractors can’t seem to pull their minds from the gutter.

Airbnb’s new logo is a rorschach test where the only correct answer is vaginapic.twitter.com/7thtD0KlbH

— Seamus Condron (@SeamusCondron) July 16, 2014

The new Tumblr account Airbnb Logos creates and collects the funniest, strangest and lewdest interpretations of the company’s new symbol.

When Should You Send Marketing Email? Data Science FTW



This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

When we think “data science,” most of the headlines that come to mind are tales of the creepy and the overreaching. And unless you’re Tommy Wiseau, creepy is contrary to a good customer experience. Especially at a company like MailChimp, where I work as Chief Data Scientist.

MailChimp is the world’s largest email service provider, and the way it…

Need a Career Boost? 5 Events to Keep You Motivated



The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward.

If you don’t find something that’s right for you, check out dozens of event listings featured in our complete listing.

Read more…

On the Events Board, you can sort listings by date added, get discount codes as a Mashable reader and watch videos of…