Tag Archive for marketing

Get Your Tickets to the 2014 Mashies



From advertising to viral videos, the Mashies are a celebration of the best in digital across marketing, advertising and social.

Tickets are now on sale for

Designer Beams Dystopian Runway Show to the Web to Launch H&M Line



If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren’t visions from tomorrow, they represent the look of 2014.

That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September’s Fashion Week, opting for an Apple iPhone event-style launch, catering…

Thismoment Raises $17.6M To Help Big Brands Tap Into User-Generated Content


Thismoment Raises $17.6M To Help Big Brands Tap Into User-Generated Content


Apple, Facebook to Pay for Female Employees to Freeze Their Eggs



Apple and Facebook are adding a new perk for female employees: Free egg freezing that would let them delay parenting for a few years

Facebook recently began offering the service, and Apple plans to begin in January 2015, according to NBC News

As women age, their likelihood of successful pregnancies begins to dip as early as age 27. Oocyte cryopreservation, a.k.a. egg freezing, is seen as a method of maintaining fertility over a longer period since younger eggs tend to be healthier.

See also:…

Loopd Launches Location-Tracking Tools For Conferences, With Backing From Tim Draper And Marc Benioff


How to Get the Most Out of Your Promoted Tweets



Twitter’s Promoted Tweets is one of the most effective ways to run a Twitter marketing campaign. It’s affordable, easy to use and gives you access to a wide range of targeting and ad-management tools that let you reach the right customers at the right time — all while staying in control of your ad dollars.

But with more than 271 million Twitter users worldwide, countless competitors and only 140 characters to convey your message, how exactly does a business make the most out of Promoted…

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Ashton Kutcher’s Lenovo Commercial Doubles as Ad for His Tech Investments



When Lenovo unveiled its updated line of Yoga tablets last week, one of them created with input from “product engineer” Ashton Kutcher, the company also released a video to accompany the launch showing the actor using the product

The “Day in the Life” of Kutcher video (above) shows the actor and enthusiastic startup tech investor shuffling around what is supposed to be his home while using the tablet. But upon further review, one thing that stands out about the video is that it also serves…

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Announcing the 2014 Mashies Awards Finalists



Digital and social media have profoundly transformed the marketing industry over the past years. With new tools like Snapchat, custom apps and real-time data, marketers have the opportunity to connect with their audiences in entirely new ways.

Agencies and brands are rising to the occasion. We’re honoring the campaigns on the forefront of the digital revolution with the Mashies, Mashable’s digital marketing and advertising awards program.

Our judges were wowed by the caliber of creativity in…

NFL Players Can’t Wear Beats Headphones on the Field



Many NFL players may love Beats headphones, but as of this past weekend, they have to keep their brand affinity off the field.

As Re/code reported, thanks to an NFL sponsorship with Bose, players and coaches are banned from sporting Beats headphones when the TV cameras are on, and for 90 minutes after that. The league’s deal supersedes any agreement the individual players or coaches have made

Bose inked a deal with the league in…