Tag Archive for marketing

Twitter crosses enemy lines in search of new friends



Twitter has joined Instagram — only six years late to the game.

DataSift connects with LinkedIn as its latest social marketing partner

LinkedIn app on smartphone.

DataSift connects with LinkedIn as its latest social marketing partner

LinkedIn app on smartphone.

Apple says a bug messed up Consumer Reports’ MacBook Pro battery tests



Consumer Reports sparked controversy late last month when it put out a report saying it couldn’t recommend Apple’s new MacBook Pros on account of inconsistent battery life.

Naturally, Apple sprang into defense mode with Phil Schiller, the company’s senior vice president of worldwide marketing, taking issue with the non-profit organization’s testing methods. Schiller said Apple would work with Consumer Reports to understand their battery tests.

Well, it looks like Apple’s figured out why…

British Gas is getting dragged hard for this awkward David Bowie tweet



LONDON — A tweet from an official British Gas Twitter account using the #RipDB hashtag has drummed up anger on social media.

The tweet, which was sent out in the early hours of Tuesday morning — a year to the day that David Bowie passed away — has received criticism from people who saw it as an attempt to “hijack” a hashtag for the sake of marketing.

Here’s the original tweet:

@britishgashelp” data-credit-provider=”custom type”…

McDonald’s Japan takes burgers so seriously it’s holding a full-blown election for them



People all over Japan will be heading to the ballots this January to cast their vote…for their favourite burger.

Yes you read that right.

Twelve of McDonald Japan’s most popular burgers have joined the race to become the franchise’s “number one burger.

The burgers, which are split into two teams, each have their own election videos and even campaign promises.

So how exactly does this election work?

The burgers are divided…

Pikachu looks amazing as a hologram



Kino-Mo, a London-based LED technology company, created the future of retail display. Pretty soon ordering burgers off of spinning 3-D menus won’t be unrealistic. Read more…

More about Real Time Video, Real Time, Marketing, Advertising, and Retail

Twitter creates New Year’s Eve stickers that look a lot like Snapchat filters



2016 was rough for many reasons. For Twitter, the year included a languishing of its stock price, many exits of top leaders, struggle to combat abuse and a failed attempt to be acquired.

Secret Santas: Inside the hidden online world of St. Nicks



Santa Claus is coming to town, or actually, the internet.

10 marketing predictions for 2017



2016 was not the year for faint-hearted marketers as they pushed to measure and prove the ROI of their content marketing efforts in order to fight for larger budgets. Google and Facebook continued to dominate, while the rest of the industry may have shrunk. Concerns around ad blocking, viewability, and measurement accuracy continued to dominate conversations about social platforms.

2017 will be the year of “a little less conversation and a little more action.” Marketers will demand…

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