Tag Archive for marketing

The Difference Between Theoretical Social Media and Practical Social Media

This is the type of blog post that will get me into trouble with the wrong people. That’s absolutely fine by me. The people I want to reach are the people who need help for their business, not the people who make a business out of preaching social media.

There are two types of social media “gurus” out there today. One is like the law professor – more knowledgeable about the ins and outs of the law and its applications than most judges. In both the legal and social media marketing…

4 reasons why email marketing is an asset for all small businesses

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This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Marketing has come a long way in the four-and-a-half decades since the first email was delivered

Advances like social media and search engine marketing have left businesses with no shortage of channels to leverage in order to reach their target demographic

Why then, in this era of real-time socially driven marketing, do businesses continue to feature…

There’s only 1 month left to submit your work for the 2015 Mashies

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From marketing and advertising to social media and PR, the Mashies are all about the very best in digital.

Want to attend? There’s only one month left to submit your work to be considered for Mashable‘s annual celebration of the agencies and brands that are paving the future of communication on new digital platforms

Submit your work now by 12 a.m. on June 5 for the chance to win. There are several new awards

If NBA teams’ social media determined the playoffs

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LOS ANGELES — Of all the American sports leagues and their players, the NBA is the most active on social media. And of the NBA’s teams, only one can be the most actively social of them all.

SEE ALSO: The golden voice: How announcer Jim Barnett sweetened an overdue NBA dream season

And the champion is…

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Each round had a unique deciding factor: Round 1 was total follower count; Round 2 was fan engagement; conference finals were determined by “advocacy”; the finals combined all three…

Blogging your way to your dream job at a startup

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So you want to work at a startup. You know how to handle interviews and you know what startup skills you need. You know your strengths and can’t wait to hustle.

Three years ago, I was in the same position. After working in the corporate world of fashion at Louis Vuitton and Aritzia, I was dying to work at a startup. I was particularly energized by Wantering, an up-and-coming fashion tech company, so I wrote a blog post on my personal fashion blog about why I thought Wantering was so…

10 ways to just be yourself — and build your brand — on social media

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A critical mass of brands, businesses, marketers, and corporate executives may have a presence on social media today, but that doesn’t mean they have a clue what they’re doing on these online communication channels.

Sure, some of them may be thriving in the space, attracting a loyal following and carving out a reputation for sharing timely, indispensable content that couldn’t be found anywhere else.

However, an overwhelming majority seem to fall into one of two categories of still doing it…

There’s a new, low-calorie whiskey in town

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A new brand of alcohol entered the market, just waiting for the Internet’s derision and/or praise: Diet Whiskey

While the liquor market has been flooded recently with light versions of pre-mixed cocktails and wines, no manufacturer has been bold enough to touch the bastion of adulthood and acquired taste that is whiskey

A drink traditionally associated with hard-working, hard-drinking men, whiskey is making its way…

3 digital marketing strategies for making ads more relevant

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Relevance. In digital marketing, it’s what brands covet and what publishers strive to provide. Relevance is the driving force behind behavioral marketing, contextual advertising, native — and virtually everything in between.

A recent study from Cisco on shopping behavior found that the majority of consumers welcome — and even expect — hyper-relevant content and special offers from retailers. A similar survey from Accenture found 49% of consumers “would not object to having their buying…

3 ways brands can engage with shoppers on social media

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The way consumers shop online is changing, especially when it comes to lifestyle products like apparel, accessories and home decor items. As marketers, we have to adapt.

In the past, online consumers turned to search-based platforms, like Google and Amazon, to find specific items they needed and they’d make their decisions based on specs, reviews…

14 ways to dramatically improve your Facebook ad campaign

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Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.

To find out more, I asked 14 entrepreneurs from Young Entrepreneur Council (YEC) to share their favorite ways to supercharge a Facebook ad campaign. Their best answers are below. The best part? Most of them are very easy fixes and…