Tag Archive for marketing

A Man Vacuumed a Subway Platform and Then Ate From It

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Talk about believing in your product.

In this advertisement from Bissell Canada, the company that manufactures the Bissell Symphony line of vacuums, a senior brand manager cleans a patch of subway platform in Toronto and eats from it. The faces of the onlookers says it all

Who knows? Perhaps disgust makes you more inclined to purchase their cleaning product.

7 Sins of Social Media Marketing

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Remember when social media was a new, unchartered territory for brands? Consumers flocked to platforms like Twitter, Facebook and LinkedIn overnight and marketers knew that, in order to stay relevant, they had to follow suit. Fast forward to today: 97% of marketers use social media to connect with buyers. The problem is, most still haven’t figured…

Jet-Engine Music Is the Song of the Summer for Aviation Geeks

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Jet engines get more recognition for their ability to get airplanes off the ground than for the sounds they make, but a new recording released Tuesday by General Electric wants to change that. “Drop Science” repurposes the sounds of jet engines to create music that could appeal to more than just lovers of aviation.

The song was a collaboration between American music producer Matthew Dear and GE acoustic engineer Andrew Gorton.

“There’s music…

Burger King is Giving Away Smartphones. Yes, That Burger King

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Burger King has a whopper of a deal this week.

Starting Monday, the fast food chain will be offering about two dozen free smartphones free with two-year contracts with AT&T, Sprint and Verizon. The phones include the Moto X, the Samsung G4, the LG Optimus G Pro, the HTC One M7 and the Motorola Droid Mini. All those models sport 16 MB of memory. The others range from 8 MB to 32 MB

Customers can get access to the phones on bk.com/android using the promo code FREEPHONE. Burger King will get the…

Samsung’s Galaxy S5 Takes the ALS Ice Bucket Challenge 

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Samsung Galaxy S5 on the rocks, anyone?

Eager to get in on August’s biggest social media craze and to show off its waterproof properties, Samsung Mobile UK has rolled out a video of the S5 taking the ALS Ice Bucket Challenge. The phone makes it through with flying colors

A Samsung UK rep says the company has donated to The Motor Neurone Disease Association as part of the effort. The MNDA is the UK equivalent to the ALS…

How to Shift PR From Vanity Metrics to Value-Driven Measurement

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Vanity, to any degree, is typically a substitute for things (or people) that lack true substance.

The truth is, in our modern, self-obsessed culture, we all suffer from some level of vanity — but beyond a certain threshold, it shifts from tolerable to destructive.

We’ve all heard stories of the stereotypical wealthy playboy who invests in…

Why the Ice Bucket Challenge Is a Watershed Moment for Facebook

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The Ice Bucket Challenge has been a juggernaut this summer. Everyone in your Facebook feed — from Tim Cook to your parents — is pouring ice water on their heads to raise awareness and money for ALS research.

But besides the ALS Association, which has raised more than $15.6 million in just a few weeks, there has been another big beneficiary: Facebook.

The social networking giant reported on Monday that 28 million people have…

Why Money and Inexperience Are Escalating Sexism at Startups

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It’s a story we’ve come to know well: A freewheeling, young startup founder captures the zeitgeist with a smart idea and attracts investors who are willing to stake him with millions of dollars. Then one day, his private views about gender and sexuality become public, go viral and bring a new kind of scrutiny to his company and career

This might sound familiar to Justin Mateen, the 28-year-old cofounder and chief marketing officer of dating app Tinder. Mateen stands accused of sexual…

Apple’s iBeacons Come to Lord & Taylor and Hudson’s Bay Stores

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Apple’s iBeacon sensors will be available at Lord & Taylor stores in the United States and select Hudson’s Bay stores in Canada starting Monday, offering customers a more unique in-store shopping experience using mobile devices.

iBeacon has rolled out across other retail chains in the past, but this is one of the first instances of such a concentrated effort for a department store chain. Lord & Taylor and Hudson’s Bay are both owned and operated by HBC (Hudson’s Bay Company).

See also: Will…

Amazon’s Video Shorts Site Turns Casual Viewing Into a Shopping Opportunity

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Imagine if every video on YouTube were accompanied by items related to the video that you could buy instantly — sort of like YouTube meets the Home Shopping Network. Or, more accurately, YouTube meets Amazon

That appears to be the general idea behind a new part of Amazon’s Instant Video website called Video Shorts.

Pointed out in a recent report from Techcrunch, which claims that the site launched without much fanfare just a couple of…