Tag Archive for marketing

Titanic II replica will set sail in 2018

Titanic-ii

Feed-twFeed-fb

An Australian company is planning to recreate the Titanic — the ill-fated cruise liner, that is, not the film.

Projected to set sail in 2018, the Titanic II

North Korea’s new satellite flew over Super Bowl site

Kimnk

Feed-twFeed-fb

Here’s a bit of Super Bowl trivia: North Korea’s newest satellite passed almost right over the stadium just an hour after it ended.

Whatever motives Pyongyang may have about using its rocket launches to develop nuclear-tipped long-range missiles, it now has two satellites circling the Earth, according to NORAD, the North American Aerospace Command, which monitors all satellites in orbit.

Both of the…

Singapore bank ad features veteran Asian actors and a true story

Adrianpang

Feed-twFeed-fb

SINGAPORE — It looks like DBS’ marketing budget is bigger than you thought.

The Singaporean multinational bank just put out a mini drama series on its website called “Sparks.” It portrays the lives of fictional bank employees who (naturally) work for DBS. The bank claims that the plot of its high-production series was inspired by a true story

Brands pull out glitzy campaigns all the time, but what’s…

Singapore bank ad features veteran Asian actors and a true story

Adrianpang

Feed-twFeed-fb

SINGAPORE — It looks like DBS’ marketing budget is bigger than you thought.

The Singaporean multinational bank just put out a mini drama series on its website called “Sparks.” It portrays the lives of fictional bank employees who (naturally) work for DBS. The bank claims that the plot of its high-production series was inspired by a true story

Brands pull out glitzy campaigns all the time, but what’s…

Image Recognition Invades Shopping As Curalate Raises $27.5M

Mikaela Holmes

Curvy Barbie is long overdue and still limiting, but she’s a radical beginning

Barbie-diversity

Feed-twFeed-fb

Barbie can’t fit into her dress. As much as you pull and push and beg the fabric to fit over her thick thighs and ample bottom, it won’t budge. The garment, marked by her name, simply isn’t made for her.

It’s a problem TIME magazine writer Eliana Dockterman encountered when she previewed a curvier iteration of the iconic doll, which was announced Thursday by toy giant Mattel. The shift, along with new “petite” and “tall” dolls as well as new skin tones, marks the first significant change in…

Barbie gets more realistic with 3 new body types and 7 skin colors

Barbie-sunglasses

Feed-twFeed-fb

Barbie, the iconic doll that has long been under fire for her impossible proportions, will look a little more realistic as of today

Mattel announced in TIME magazine that Barbie will now come in three new body shapes, which the brand is calling “petite,” “tall” and “curvy.”

Barbie will also have seven new skin tones, representing a range of ethnicities and races.

“By introducing more variety into the line, Barbie is offering girls choices that are better reflective of the world they see…

Gloriously absurdist Super Bowl ad features ‘Silicon Valley’ star T.J. Miller at his weird best

Shock-top-super-bowl-photo-1

Feed-twFeed-fb

Shock Top has enlisted T.J. Miller to face off with its brand mascot for a battle of insults in its low-key Super Bowl advertising debut

In the commercial, which was released in full on Thursday, the Silicon Valley and Deadpool star is accosted by Wedgehead, a sunglasses-wearing orange-slice voiced by comedian Martin Montana. Miller holds his own against the insolent beer tap, and the pair launch into exchanging a steady stream of absurd…

Super Bowl 50: Why the NFL ditched Roman numerals for one game

Superbowl50

Feed-twFeed-fb

You’ve probably noticed something odd about Super Bowl 50: the fact that’s it’s Super Bowl 50. Roman numerals attached to Super Bowls are as central to NFL lore as fourth quarter comebacks. By that logic, why isn’t this Super Bowl L?

Turns out the NFL didn’t just decide to use the Arabic numeral 50 to set this milestone game apart. The league was also worried about aesthetics and mockery

“L immediately brought…

Facebook Updates Audience Network To Include Support For Mobile Web

12624061_184243785268334_2116604437_n