Tag Archive for marketing

What Google’s new Inbox app means for email marketers



Google is a company that thrives on innovation, and it has brought that energy and spirit to the email channel over the last few years, helping shake up the industry that just won’t change (see, I didn’t say “die” there). Google seems to have doubled down on email as it realizes it is the cornerstone of the consumer Internet experience.

The latest shake-up in the inbox is their latest product called Inbox (hey, no one said they are innovative product marketers). A provoking article about why…

Your Instagram feed will now be filled with video ads



If a picture is worth 1,000 words, a 15-second video has to be worth quite a bit more.

Instagram has launched its first video ads, adding another entry into the lucrative but increasingly crowded market

Disney, Activision and Banana Republic are among the first companies to have autoplay videos featured on the Facebook-owned platform, according to Adweek.

Brands have already been producing videos on Instagram that are seen…

Taco Bell hasn’t abandoned Twitter. It’s just launching a new app.



No, Taco Bell hasn’t been hacked or given up on social media

The fast food chain blacked out its Twitter, Facebook, Instagram, Tumblr and YouTube accounts on Tuesday in an effort to promote the launch of its new mobile ordering and payment app

“We wanted to make sure that the message broke through. There are thousands of apps that launch every day,” said Tressie Lieberman, senior director of digital marketing and…

Microsoft’s Bing now supports emoji



Microsoft’s search engine Bing announced support for emoji, enabling users to type in the special characters into mobile or desktop search and receive results based on their meaning

Bing says the feature, which will be available in English markets, is a way for users to “search the same way you communicate every day.”

The search engine will offer up definitions for some of the more puzzling emoji. It can even combine different…

ZTE’s Plan to Be the Next Samsung



ZTE just became the official smartphone of the New York Knicks.

By itself, the announcement — made Monday in grand fashion at Madison Square Garden with team alumni present — is just another corporate sponsorship in the long, checkered history of corporate sponsorships. But for ZTE, the Chinese cellphone manufacturer on a mission to pave inroads into the U.S., it’s a key stepping stone toward success Stateside.

The Knicks sponsorship…

No (Country) Strings Attached: Taylor Swift’s ’1989′ Proves Her Pop Prowess



The first time I heard Taylor Swift‘s “Shake It Off” was in a Las Vegas hotel room shortly after she premiered the song and music video during a Yahoo live stream on Aug. 18

This marked the beginning of the 24-year-old’s risky jump from country pop artist to no-country-strings-attached pop star.

In one fell swoop of her golden locks, Swift unleashed a catchy middle-finger anthem to critics, announced a…

The Most Interesting Man in the World Is Now on Oculus Rift



He doesn’t often do virtual reality, but when he does, it’s pretty awesome.

Dos Equis ad icon The Most Interesting Man in the World (a.k.a. actor Jonathan Goldsmith) is starring in a new Oculus Rift “experience” that the brewer will share with bar and festival attendees in the Southwest this week. Timed for Halloween, the three-minute ad simulates the experience of attending a chi-chi party in which you, the viewer, are seated in a well-appointed living room waiting for the guest of honor to…

40 Hidden Messages in Famous Brand Logos



A killer logo design is clever but subtle. From FedEx’s famous purple and orange logo to NBC’s colorful peacock, successful branding often features clever hidden within their minimalist designs

And while the price to design a trademark symbol varies between companies (Nike famously paid only $35.00 for its iconic “swoosh”), design that cleverly conveys the brand’s identity is at the core of every great logo.

Oomph analyzed 40 logos with hidden messages…

Get Your Tickets to the 2014 Mashies



From advertising to viral videos, the Mashies are a celebration of the best in digital across marketing, advertising and social.

Tickets are now on sale for

Designer Beams Dystopian Runway Show to the Web to Launch H&M Line



If you believe designer Alexander Wang, all the dystopian, futuristic fashion you see on the silver screen in the latest Sci-Fi epics aren’t visions from tomorrow, they represent the look of 2014.

That was the message on Thursday when Wang live streamed a runway show from his website, officially launching his collaboration with retailer H&M. The tech-enabled, live event is unique in that it essentially bypassed September’s Fashion Week, opting for an Apple iPhone event-style launch, catering…