Tag Archive for marketing

75% of Brands’ Facebook Posts Are Photos, Study Says

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Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.

But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content

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75% of Brands’ Facebook Posts Are Photos, Study Says

Facebook-brands-photos

Feed-twFeed-fb

Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network.

But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only statuses comprise 6% of content

See also:

Apple Marks Earth Day by Trolling Samsung in Newspaper Ad

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Apple usually refrains from attacking its rivals in ads these days, but the company has made an exception for Earth Day.

A full-page ad in some newspapers on Tuesday invited competitors to copy its sustainability strategy the way they mimic the brand’s designs:

Apple ad on back cover of this morning’s Metro: ‘There are some ideas we want every company to copy’pic.twitter.com/RNbgBNtjHZ

— David McClelland (@DavidMcClelland) April…

Why Website Design Needs to Go Beyond Color

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In general – but particularly in the design world – color is a powerful tool.

It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our color-drenched world. For their sake, I often advise designers to have accessibility in mind and test web pages in grey scale format to ensure usability remains in tact when colors aren’t viewed in the intended…

General Mills Backtracks on Legal Policy After Angering Facebook Users

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General Mills inadvertently shocked social-media users everywhere this week after an update to its legal policy was interpreted as preventing customers from suing the company if they Like any of its brands on Facebook. Now, the food company is reversing the change to its legal policy in response to the controversy.

“Those terms -– and our intentions -– were widely misread, causing concern among consumers,” Kirstie Foster, General Mills’ director of external communications, wrote in a…

Microsoft Xbox One Sales Top 5 Million

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One day after Sony posted sales of 7 million for the PlayStation 4, Microsoft has released numbers for its Xbox One console: 5 million in sales

The two consoles went head-to-head in November, when the PS4 and Xbox One were released a week apart. The figures are based on slightly different methodologies. Sony, which announced sales of 6 million units in March, counts sales to consumers. Microsoft’s figures are based on sales to retailers. Microsoft reported Xbox One sales of 3.9 million for…

Rolex: How a 109-Year-Old Brand Thrives in the Digital Age

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Last year, the decision makers at Rolex decided the time was right for a shakeup.

Unlike with most “shakeups,” however, there wouldn’t be widespread corporate reorganization, and scores of merchandise wouldn’t be cut.

Instead, Rolex executives decided that it was time for the company to launch its first branded Facebook page, a herculean leap for a brand that has, for decades, closely monitored its reputation and only made tweaks — in both its watches and marketing strategies — after…

KFC Doubles Down on the Double Down Sandwich

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Fearless gastronomes take note: KFC’s Double Down, an item the company introduced in 2010 that featured melted cheese and bacon sandwiched between two fried chicken fillets, is coming back next week, according to USA Today.

The alleged sandwich will return to KFC’s menu on April 21 — one day too late for Colorado.

Once again, the item will be available for a limited time, through May 25. KFC plans to promote the reintroduction with a social media campaign themed “Double Down Dare,” a company…

Apple CarPlay Coming to Pioneer In-Car Systems This Summer

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The reach of CarPlay, Apple’s in-car app system, will extend even further than before, thanks to a new arrangement with Pioneer

Soon, when Pioneer users plug their iPhones into their vehicles, CarPlay will automatically launch and offer access to its full suite of apps

“By providing an aftermarket option, Pioneer’s 2014 in-dash multimedia systems give many iPhone owners the ability to add CarPlay to their current vehicles,” Ted Cardenas, vice-president…

Fruit of the Loom Goes High End With European Pop-Up Stores

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Walk into the pop-up store on trendy Torstrasse in Berlin and the first things you’ll see are giant foam artworks in the shape of fruit: an apple core the height of a medium-size woman, a towering watermelon spear, a citrus slice as big as a train station clock. In the next room, cotton-blend jersey pieces in a subdued palette dominated by grays and blues hang on the racks.

Check the price tag on that T-shirt dress with the intriguing print and you would never guess (foam fruit…