A talking basketball helps hoopers fine-tune their skills. A student’s invention could revolutionize the way head injuries in football are diagnosed and prevented. But with all these modern technological aides for jocks, what about hockey players?
Enter the FWD Powershot, a 7-inch device that inserts into your hockey stick, then communicates with an accompanying app to track and give feedback about your performance on the ice
In 2010, Chipotle ran an ad campaign about Chipotle ad campaigns. The premise was that Chipotle’s ad agency was telling the company to put its complaints about factory farming on the back burner and instead focus on its big burritos.
Like much of Chipotle’s marketing, the campaign allowed the brand to have it both ways: The company would be seen as a rebel, while shoehorning in a conventional product pitch for those big burritos. A year later, with approximately $800 million in revenue,…
LUMIX Tilt-Live Viewfinder
Twitter’s second month as a public company is off to a promising start.
The social network’s stock topped $51 a share in early trading Tuesday, a gain of more than 4% and a new high for the company. Twitter’s stock had previously shot up by more than 9% in trading on Monday, its biggest single-day gain since going public on Nov. 7
The stock surge follows the news late last week that Twitter will let more advertisers target users based…
Dove isn’t the only beauty care brand to wrap its sales pitch in women’s advocacy language.
Pantene, a Procter & Gamble brand (Dove is owned by rival Unilever), has released the above ad in the Philippines. The 60-second spot shows how women and men are labeled differently. For instance, a man is the “boss,” but a woman in the same role is “bossy.” A man grooming himself is “neat,” while his female counterpart is “vain.” And so on
Marketing startup Shift is announcing that it has raised $6 million in new funding.
The round was led by European firm DN Capital, with DN managing partner Nenad Marovac joining Shift’s board of directors. Shift CEO James Borow said this funding is specifically aimed at fueling the company’s growth in Europe.
The company already has one office in London and we can expect to see more open in the future, he said, adding that Shift is also working to localize its product for various European…
What a difference a few years make. Two years ago, T-Mobile was cast adrift in the wake of its botched merger with AT&T. At the time, the wireless carrier didn’t appear to have any kind of plan B when the deal fell through, which executives confirmed.
Things didn’t look good for T-Mobile in 2011: The company had a reputation for being a value-driven carrier fueled by the easy — but fleeting — money of prepaid customers, but it was hemorrhaging subscribers. Its contracts were relatively…
Millions of consumers saw your last digital campaign, which means they physically laid eyes on it, giving you some juicy numbers for a case study and bragging rights in your competitive circles.
But what impact did those ads really have? Any lasting effect at all? Were there any converts out of that massive nameless, faceless audience? To know, you might want to analyze your cost per engagement.
In our Metrics That Matter…
Few businesses strive for a website that’s the equivalent of a one-hit wonder.
If visitors are coming to your site and engaging — possibly even converting — and then leaving, never to return again, you’re probably wondering why this happens (and if it matters, particularly if overall pageviews or conversion numbers are solid).
We’re talking to marketers as a part of our Metrics That Matter series, and asking them about the importance of…