Tag Archive for marketing

Virtual reality ads are in high demand — when done right



The digital ad industry’s biggest trade group says consumers want to see more commercials they can immerse themselves within — as long as they’re done right.

A new report from the Interactive Advertising Bureau on Monday pointed to substantial growth potential in the nascent world of virtual reality advertising, despite some marketers’ concerns that the technology is destined to stay a niche offering.

The IAB reached its conclusion…

Scale Model, the betaworks-backed tool for audience targeting, goes self serve


Scale Model, the betaworks-backed tool for audience targeting, goes self serve


Scale Model, the betaworks-backed tool for audience targeting, goes self serve


James Corden joins Pharrell to pitch ad to Apple Music execs in new commercial



In recent months, television host James Corden has become well known for his celebrity-packed “Carpool Karaoke” sessions, and now he’s bringing that music celeb cachet to Apple Music in a new ad. Following up from his appearance alongside Tim Cook at the start of the recent iPhone 7 event, Corden is back, but this time, outside of his carpool environment.

Apple debuts cinematic iPhone 7, Apple Watch Series 2 commercials



Following that black and white iPhone 7 teaser video from last week, Apple has launched a new series of commercials promoting the iPhone 7 and the Apple Watch Series 2 and each one is, in true Apple tradition, a tiny work of art.

Uber wins approval of settlement with customers over tips



Uber Technologies Inc. won permission to settle claims it misled consumers by charging them a 20 percent “gratuity” even though drivers got only about half of it.

U.S. District Judge Edward Chen in San Francisco on Thursday gave preliminary approval to a deal in which Uber will pay about $384,000 for 47,000 users of the ride hailing company’s app.

Passengers claimed that for a one-year period, Uber said on its website and in other marketing materials that it automatically charged users their…

Apple, Samsung gear up for battle in India this Diwali



Apple and Samsung would battle it out in India during the Diwali holiday season with one thing both rivals have no shortage of — marketing dollars.

Samsung plans to spend as much as $18 million on marketing in India as the world’s fastest growing smartphone awaits its biggest festive season. But it won’t be alone. Its global rival, Apple, too has similar intentions with a marketing…

5 global milestones that will get you ready for the 2016 Social Good Summit



Let’s be honest — 2016 has been a tough year.

From data breaches to acts of terror, it seems as if every week another world problem comes to light — and issues become more and more pressing by the day.

In spite of the weight of these global challenges, there are still so many incredible people fighting social injustices, combating climate change and ultimately working to make the world a better place.

This Indian company is promising a $7 Android smartphone



How does one sell a new smartphone brand in the world’s fastest growing market that already has more than 65 established players?

If we go by what has been happening in India in the recent months, cheap marketing gimmicks is the answer you are looking for.

India is the world’s second largest smartphone market. Over 65 brands compete against each other to grab a share of over 25 million…