Tag Archive for marketing

A Creative Dad Just Made Water Balloon Fights Way More Efficient

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Water balloon fights are fun. Filling up water balloons? Not so much.

Inventor Josh Malone, along with his kids, developed a much faster way to replace the time-consuming process of filling water balloons. Malone’s device, which can fill 100 balloons in a minute, attaches to the hose directly for one-time use. He calls it “Bunch O Balloons” and launched a Kickstarter campaign for the manufacture-ready project.

Malone told Mashable

Culture Explains Why Smoking Declines Faster in Certain Countries

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In January 1964, the U.S. Surgeon General’s Advisory Committee on Smoking and Health published a landmark report warning of the serious health effects of tobacco. It was not the first such report but it is probably the most famous because it kick-started a global campaign to reduce the levels of smoking and the deaths it causes.

In the 50 years since then, the patterns of smoking all over the world have changed dramatically. In the U.S., the numbers of smokers peaked in 1965 and have fallen…

‘Airbnb Logos’ Tumblr Pokes Inappropriate Fun at Company’s New Logo

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Airbnb announced a big rebranding this week, including a new logo intended to be a symbol of belonging. But its detractors can’t seem to pull their minds from the gutter.

Airbnb’s new logo is a rorschach test where the only correct answer is vaginapic.twitter.com/7thtD0KlbH

— Seamus Condron (@SeamusCondron) July 16, 2014

The new Tumblr account Airbnb Logos creates and collects the funniest, strangest and lewdest interpretations of the company’s new symbol.

When Should You Send Marketing Email? Data Science FTW

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

When we think “data science,” most of the headlines that come to mind are tales of the creepy and the overreaching. And unless you’re Tommy Wiseau, creepy is contrary to a good customer experience. Especially at a company like MailChimp, where I work as Chief Data Scientist.

MailChimp is the world’s largest email service provider, and the way it…

Need a Career Boost? 5 Events to Keep You Motivated

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The Mashable Events Board is a great place to find leading conferences in your industry, whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward.

If you don’t find something that’s right for you, check out dozens of event listings featured in our complete listing.

Read more…

On the Events Board, you can sort listings by date added, get discount codes as a Mashable reader and watch videos of…

Visual Social Marketing 101

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In preparation for the upcoming Mashies awards, we are running a series of articles looking at the changing face of marketing. More information on the Mashies can be found here.

There’s no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore

Brands can now share images and videos with followers through Instagram, Vine and Snapchat, just to focus on three of the most…

Snapchat First: MTV VMA Nominees Will Be Announced in Snaps

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Oh, snap! MTV will use its fairly new Snapchat account on Thursday to unveil this year’s nominees for the Video Music Awards before they’re announced anywhere else

The nominations will appear in eight 10-second Snapchat videos starting at 9 a.m ET on Thursday, MTV told Mashable. They will feature Austin Mahone, Fifth Harmony and Becky G as well as stars from MTV shows in order to leverage their enormous fan bases.

“We…

BlackBerry Gets Siri-ous With a Voice-Enabled Assistant

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BlackBerry is planning a Siri-like voice-enabled assistant, the company revealed Wednesday.

Like Siri and Windows Phone’s Cortana, BlackBerry Assistant responds to voice commands but also uses the Passport’s keyboard to respond to typed commands. It will ship with the upcoming BlackBerry Passport and will be able to launch apps, respond to voice commands and control your devices settings.

“If I’m driving and I ask it to read my latest email…

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Are We Coming to the End of SEO?

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What are you hoping for when you search for something on Google?

Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a site that has relevant, reliable, authoritative content?

Most likely it is the latter, and it seems Google may want that too. If it happens to represent the antithesis of the results of good SEO, that’s just fine with Google. They don’t make a nickel on your optimized site and they are worried that users may become…

Are We Coming to the End of SEO?

Spookygoogleseo

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What are you hoping for when you search for something on Google?

Are you looking for a site that deployed every SEO tip and trick to game their way to the top of the list? Or a site that has relevant, reliable, authoritative content?

Most likely it is the latter, and it seems Google may want that too. If it happens to represent the antithesis of the results of good SEO, that’s just fine with Google. They don’t make a nickel on your optimized site and they are worried that users may become…