Tag Archive for marketing

Apple Is Considering Renaming Beats Music, Not Shutting It Down

Beats-music

Feed-twFeed-fb

Apple is considering making a bunch of changes at Beats Music, but shutting down the subscription streaming service isn’t one of them.

“It’s not true,” Tom Neumayr, a spokesman for Apple, said in a phone interview with Mashable in the wake of a Techcrunch report that Apple plans to shut down Beats Music.

Apple is weighing whether to rename Beats Music to bring the service’s brand closer to other businesses the company already operates, people…

Why Consumers Shrug Off Lousy Battery Life

Cell-phone-charge

Feed-twFeed-fb

At this point, pretty much every tech publication has reviewed the iPhone 6 and the iPhone 6 Plus and found them to be an improvement over the last models in every way

Except one: battery life.

Some reviewers, such as Geoffrey Fowler of The Wall Street Journal and Brad Molen of Engadget found the iPhone 6′s battery life was worse than the iPhone 5S. (The elephantine iPhone 6 Plus did better on this score.)

It’s not surprising…

Why Consumers Shrug Off Lousy Battery Life

Cell-phone-charge

Feed-twFeed-fb

At this point, pretty much every tech publication has reviewed the iPhone 6 and the iPhone 6 Plus and found them to be an improvement over the last models in every way

Except one: battery life.

Some reviewers, such as Geoffrey Fowler of The Wall Street Journal and Brad Molen of Engadget found the iPhone 6′s battery life was worse than the iPhone 5S. (The elephantine iPhone 6 Plus did better on this score.)

It’s not surprising…

Pabst Blue Ribbon Sold to Russian Brewer: Will Hipsters Say Nyet?

Pabst

Feed-twFeed-fb

The maker of Pabst Blue Ribbon beer is being sold to Russian company Oasis Beverages for an undisclosed sum.

Oasis is buying Pabst with TSG, an investment firm known for its work with consumer products companies. TSG Consumer Partners will take a minority stake in Pabst.

In addition to its namesake beer, Pabst Brewing Co. makes Colt 45, Old Milwaukee and Schlitz, in addition to regional brews such as Lone Star, Rainier and Old Style. Pabst was…

Joan Rivers’ Facebook Page Accidentally Promotes New iPhones

Joan-rivers

Feed-twFeed-fb

Fans of the late comedian Joan Rivers saw an odd message on her Facebook Page Friday morning that appeared to be a plug for the new iPhones.

#D’OH The late #JoanRivers promotes #iPhone6 from beyond the grave. Steve Jobs could not be reached for comment http://t.co/N3qEEAgYKR

— Merry Morud (@MerryMorud) September 19, 2014

The status update was quickly pulled. The account has a little more than 1 million followers.

TMZ,…

9 Women to Be Honored for Breaking New Ground in Communications

9.17.14.womenincommunications

Feed-twFeed-fb

Women are changing the landscape of communications. From recreating the way we consume news and producing innovative formats of content, to using the power of new media to address some of the greatest challenges of our time, women are redefining all aspects of communications: marketing, journalism, advertising, broadcast, public relations and social good.

The honorees of the second annual WiCi Awards are some of the women who are pioneering those efforts. Hosted by New York Women in…

Last Call: The Final Deadline for Mashies Entries Is Sept. 19

Mashies-image.001

Feed-twFeed-fb

Submissions for the 2014 Mashies have already exceeded expectations, and with surprise guests, special performances and fireside chats, this year’s ceremony is slated to be the biggest yet.

The final deadline for entries is coming up quickly, so make sure to submit your work by midnight on Friday, Sept. 19.

The

Marriott Can ‘Teleport’ You to Hawaii or London via Oculus Rift

Oculus

Feed-twFeed-fb

Marriott Hotels is giving a glimpse into the future of travel to those who really don’t like to travel.

The hotel chain is using the Oculus Rift headset and a phone booth-like structure equipped with the odors and sensations of an exotic locale to create a “4D” experience. In practice, that means strapping on an Oculus Rift that feeds you visions of Hawaiian beaches or downtown London from the dizzying heights of Tower 42 (the latter is shown in the video above), while the booth conjures up…

‘Destiny’ Rakes in $325 Million, But Reviews Paint Game as Mediocre

Destiny-guardians

Feed-twFeed-fb

Destiny, the epic space opera that is part first-person shooter, part massive online game, sold through $325 million worth of games in the five days since it was released, publisher Activision said Wednesday.

That number, which represents the number of copies already in consumers hands, is the biggest ever for the launch of a new gaming intellectual property. But it’s also surprisingly high considering the game is receiving mediocre reviews from critics across the board.

See also: 10…

10 Best-Kept Business Secrets in the World

Drpepper

Feed-twFeed-fb

Dr. Pepper is a blend of 23 different flavors — but good luck getting that list, because only 3 senior employees are given access to the list

Sure, there are some rip-offs, but there’s only one Dr. Pepper, making its recipe a very important business secret.

Fun fact YouTube channel All Time 10s compiled the top 10 best-kept secrets in business, and unsurprisingly, many of them have to do with food.