Tag Archive for marketing

Targeting 1 billion people, Facebook to open its first African office

Facebook3

Feed-twFeed-fb

The battle for Internet users in Africa has just stepped up a notch.

With 120 million people across Africa using Facebook in 2015 — a jump of 20 million from September 2014 — the company has decided to double down and open its first office on the continent. With a population of around 1 billion and growing, Africa has a lot of potential users to offer Internet companies that can get their strategy right.

Running out of Johannesburg, South Africa, the office will be headed by marketing…

Targeting 1 billion people, Facebook to open its first African office

Facebook3

Feed-twFeed-fb

The battle for Internet users in Africa has just stepped up a notch.

With 120 million people across Africa using Facebook in 2015 — a jump of 20 million from September 2014 — the company has decided to double down and open its first office on the continent. With a population of around 1 billion and growing, Africa has a lot of potential users to offer Internet companies that can get their strategy right.

Running out of Johannesburg, South Africa, the office will be headed by marketing…

Oh, kale no! Whole Foods denies it overcharges New Yorkers

Kale

Feed-twFeed-fb

Customers want Whole Foods to get its overpriced shiitake together

The grocery chain is fighting back against the New York City’s Department of Consumer Affairs’ allegations that it has regularly been overcharging customers in city stores in what investigators called one of the “worst cases of mislabeling they have seen.”

And customers are taking to social media to air their frustrations about paying more for organic quinoa and kale.

In response, the chain has adopted an interesting public…

Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever.

A dealer asked me today if that’s a best practice or something that we do for the sake of proper service. The answer is that it’s both. It’s a best practice to use unique content nearly every single time (with an occasional exception described…

Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever.

A dealer asked me today if that’s a best practice or something that we do for the sake of proper service. The answer is that it’s both. It’s a best practice to use unique content nearly every single time (with an occasional exception described…

Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong

As a policy, we’ve always chosen to obey the “once and nevermore” philosophy with our social media posts for clients. We handcraft each post and that post will appear one time and on one dealership’s Facebook page. Once it’s used, it’s done forever.

A dealer asked me today if that’s a best practice or something that we do for the sake of proper service. The answer is that it’s both. It’s a best practice to use unique content nearly every single time (with an occasional exception described…

Twitter tries to make it easier and more appealing to buy stuff

Twitter_money

Feed-twFeed-fb

The company that brought you the fail whale now wants you to buy stuff that will come via snail mail

Twitter has rolled out specialized pages for products and places that will provide relevant tweets and information as well as opportunities to make purchases. The move is Twitter’s most aggressive yet to jump start ecommerce on its platform.

Twitter provided a look at the new features using the book The Martian.

The_Martian_card_and_page

Image: …

Insulted, Nutella clears its name and proves it is environmentally friendly

Nutella-safe

Feed-twFeed-fb

Have no fear, Nutella lovers: your favorite breakfast spread may not be hurting the environment after all.

France ecology minister S

Insulted, Nutella clears its name and proves it is environmentally friendly

Nutella-safe

Feed-twFeed-fb

Have no fear, Nutella lovers: your favorite breakfast spread may not be hurting the environment after all.

France ecology minister S

Links Still Work for SEO

To those of us who have been in the industry for long enough and have enough clients through which to see results, we’ve known all along that inbound links are still an important component of the Google search algorithm. News about the death of links have been proven once again to be greatly exaggerated.

This shouldn’t be a surprise to anyone. Google has only mildly alluded to a future without using links in their algorithm. Those who say that the Penguin update of 2012 effectively killed…