In her now-famous tweet, Yahoo CEO Marissa Mayer promised not to “screw up” Tumblr. While it remains to be seen whether the site’s users will soon be fleeing, Tumblr’s advertising is a different story
Simply put, there’s not much to screw up at this point.
Partially, that’s because the company’s ad units are so new. But Tumblr faces other obstacles as well including an ambivalence towards advertising, a lack of metrics and a platform that lets you do lots of marketing outreach for…
Ever watch one of those juice infomercials that feature some self-created celebrity whirring blueberries in a blender? And did you believe, as they scraped all that fruit into a shoot, that this speaker was actually an authority on their subject?
Everyone and everything is a brand, especially online. With that truism, however, comes this attendant and dubious proposition: Anyone with some knowledge and a point of view can present themselves as a thought leader to promote whatever brand…
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online, but 100 shares doesn’t necessarily mean 100 sales — and it certainly doesn’t measure the potential value of those 100 shares.
For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your…
The Dove Real Beauty Sketches clip that went viral on YouTube just one month ago has become the most watched video ad of all time, Dove announced Monday.
The three-minute ad — which has also become the third most shared ad of all time — teaches a vital lesson about how we view ourselves compared to how others see us. It has been viewed more than 114 million times and was uploaded in 25 languages to 33 of the brand’s YouTube Channels.
Dove said the Real Beauty Sketches campaign bumped the
It’s a common practice for job applicants to use social media to stand out to employers. We’ve seen the Vine resume, the Kickstarter one and enough infographics to make you cry. But how often do you see a company get creative when making an offer?
Tech marketing firm ePrize posted a picture to Instagram this week asking its former marketing intern Samantha Bankey, who graduated from Ferris State University in Michigan last weekend, to join the company
“We used Instagram because Samantha is…
College grads and career-changers, be warned. When you search around for a job at your favorite startup (perhaps even on Mashable’s job board?), you’ll start seeing the buzziest of job descriptions: “Growth Hacker.” The name sounds simple enough, but it’s easy to be confused about what a growth hacker is meant to do around the office, and how it differs from other, more traditional positions.
Here’s a breakdown of what companies mean by “growth hacker” and when and how you can become one…
Google’s deal-of-the-day service Google Offers is coming to its social network Google+, so users can see and share limited-time promotions directly with their news stream.
Companies participating in the Google Offers program, such as Zagat, Hello Kitty, Nook and Art.com are among the brands who can now share deals with their network on Google+.
“If you follow any of these brands, you’ll soon see offers from them in your…
Yes, more traditional business practices are going digital these days. Though sometimes, a good ol’ physical business card is just as effective for that networking event, trade fair or random grocery store encounter.
But to make yourself memorable, leave behind the ho-hum, stock-designed business cards in favor of something a bit more creative. Who knows? It might be worth that little extra investment when your company stands out from the stack of cards already on everyone’s desk.