Tag Archive for marketing

Don’t get too excited if you come across Zedd’s profile on Tinder

Zedd-lede-photo

Feed-twFeed-fb

Tinder users who stumble upon a potential match resembling Zedd should know there’s a reason for that — and it’s not because he’s looking for love.

The popular dating app is getting into music sales

Tinder signed a deal with the electronic music artist, who is currently hanging on at No. 72 on Billboard’s Top 100 with “I Want You To Know.” If you’re lucky across to come across Zedd’s (fake) profile, you’ll see the following:

Zedd-1

Don’t get too excited if you come across Zedd’s profile on Tinder

Zedd-lede-photo

Feed-twFeed-fb

Tinder users who stumble upon a potential match resembling Zedd should know there’s a reason for that — and it’s not because he’s looking for love.

The popular dating app is getting into music sales

Tinder signed a deal with the electronic music artist, who is currently hanging on at No. 72 on Billboard’s Top 100 with “I Want You To Know.” If you’re lucky across to come across Zedd’s (fake) profile, you’ll see the following:

Zedd-1

The Importance of Serving Certified Organic… Content

In the world of food, organic is the growing trend that fuels a $63 billion industry and that is intended to make America and the rest of the world healthier by eliminating the old, bulk, inorganic methodology of growing food that has emerged in the last two decades. In the world of search engine optimization and social media marketing, organic content should be the growing trend that makes websites stronger by eliminating the old, bulk, inorganic methodology of building content that has…

How to measure the PR value and business impact of social good

Socialgood_thumb

Feed-twFeed-fb

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

As someone who has spent the last several years thinking about how to measure intangible things, mostly PR but sometimes Ben & Jerry’s “Cherry Garcia” effect on one’s emotional state, I’ve recently become fascinated with another aspect of business which also requires a combination of creative thinking and data to understand its efficacy: Social…

How recent grads can dominate their job search

Biz-chats-job-search

Feed-twFeed-fb

Mashable’s most recent #BizChats Twitter chat discussed ways in which recent grads can stay ahead of the race and score their first job

Several job experts shared top tips, including: Alison Doyle, job search expert for about.com; Craig Fisher, LinkedIn training strategist and employer brand leader; Donna Svei, executive resume and LinkedIn profile writer; J.T. O’Donnell, CEO and founder of Careeralism.com; Lars Schmidt, founder of

KFC brings back Colonel Sanders in the form of Darrell Hammond

Colonel-sanders

Feed-twFeed-fb

First the Hamburglar, now this: KFC is bringing back Colonel Sanders.

The fast food retailer premiered three new commercials on Tuesday, starring comedian and Saturday Night Live alum Darrell Hammond as Colonel Harland Sanders, the founder of Kentucky Fried Chicken. The Colonel’s reemergence comes just in time for the 75th anniversary of buckets full of breaded, deep-fried chicken.

In a press release…

T-Mobile launched a $200,000 campaign against Verizon’s #NeverSettle, but it backfired

T-mob

Feed-twFeed-fb

When it comes to taking shots at its larger rivals, T-Mobile never settles.

The Uncarrier was hoping to turn Verizon’s #NeverSettle slogan on its head with its subtweetish #NeverSettleforVerizon hashtag campaign.

Instead, the hashtag seemed to do the impossible: create a backlash and drum up more good will for its Goliath competitor

T-Mobile shelled out around $200,000 to place the jab in the promotional spot at the top of Twitter’s trend list on Thursday.

Pittsburgh Penguins learned why you don’t mess with The Discovery Channel

Penguins

Feed-twFeed-fb

The Discovery Channel just issued a massive burn to an arctic creature

The person in charge of the Pittsburgh Penguins’ Twitter account tried to be cheeky with the cable network on Wednesday — but it kind of backfired.

@penguins Strange. Our latest observations show no Penguin activity currently on ice in Pittsburgh. Where did they go?

— Discovery (@Discovery) May 14, 2015

The joke here is that the Penguins were eliminated from the NHL playoffs…

The new meat-on-meat Thickburger will be topped with a hot dog and potato chips

Screen-shot-2015-05-14-at-11.45.00-am

Feed-twFeed-fb

Carl’s Jr. and Hardee’s are cramming a summer cookout into one burger.

The upcoming menu item is made with a beef patty that is topped with a split hot dog. The meaty duo sits on a layer of Lay’s potato chips between hamburger buns. Ketchup, mustard, tomato, red onion, pickles and American cheese will be thrown in, too. The burger will have 1,030 calories and 64 grams of fat.

The hot dog is like a smoked meat product, so it’s not unlike bacon,” said Brad Haley, chief marketing officer of…

The USDA will label GMO-free foods for the first time

Gmo-nail-real

Feed-twFeed-fb

The Agriculture Department has developed a new government certification and labeling for foods that are free of genetically modified ingredients.

USDA’s move comes as some consumer groups push for mandatory labeling of the genetically modified organisms, or GMOs.

The certification is the first of its kind and would be voluntary — and companies would have to pay for it. If approved, the foods would be able to carry a “USDA Process Verified” label along with a claim that they are free of…