Tag Archive for measure

Accessory Turns iPhone Into High-Tech Lab

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A new biosensing tool puts the power of a high tech laboratory in the pockets of researchers in the field. This iPhone-enabled device could be used in pop-up clinics, waste management sites, refugee camps and anywhere else the mobile testing of biological materials such as blood is necessary.

Developed by researchers at the University of Illinois Urbana-Champaign, the tool consists of an iPhone cradle and an accompanying app. Although the cradle only holds about $200 worth of optical…

The 5 Social Media Metrics Your CEO Actually Cares About

brian-framed-1This is Brian, our CEO.

Headband Measures and Improves Your Focus During Any Activity

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It’s a problem everyone’s encountered before: Just when we need to hunker down and focus the most — studying for an exam or completing a project, for example — our minds begin to float away, and our brains become mush.

A high-tech headband and mobile app aim to combat this problem by tracking and, in the process, helping users improve their focus by determining how it’s affected by their environment

Called the Melon, the headband is a wireless brain-sensing device that uses EEG to measure…

Twitter ‘Surveys’ Announced Alongside New Nielsen Partnership

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Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen.

Aside from the fact that this partnership totally makes sense — social media marketers are constantly struggling with showing the ROI of their social media efforts, and social media platforms are struggling to show it to them (especially when it comes to advertising) — this partnership will also deliver a pretty groovy new Twitter feature: Twitter Surveys.

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Twitter Partners With Nielsen on New Tool to Measure Brand Impact


Twitter is partnering with Nielsen to launch a new survey tool to help brands measure the impact of their marketing campaigns on the social network.

More About: Twitter, nielsen ratings

Does This Video Show the iPad Mini?


A new video purports to show a mockup of the long-rumored but still-unannounced Apple iPad Mini.

The model, first posted by Macotakara, shows Apple’s new Lightning connector on the bottom of the device, in the same spot as the new iPhone 5. The headphone connector, however, remains on top.

If this video is accurate, the iPad Mini will serve as a middle-ground between the iPhone or iPod Touch and the current iPad — it’s expected to measure approximately 7.85 inches.

SEE ALSO: The iPad…

Former Twitter CEO Says Network Needs a Better Metric Than Follower Count


Twitter’s co-founder Evan Williams believes there needs to be a better way to measure one’s reach and influence on the social network.

More About: Twitter, evan williams, trending

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Which US Olympians Have the Most Social Media Influence? [INFOGRAPHIC]




Basketball star LeBron James, swimmer Michael Phelps and soccer goalkeeper Hope Solo take the gold, silver and bronze medals respectively for social media influence among American Olympians.

Other top influencers include basketball scoring machine Kevin Durant, swimmer Ryan Lochte and gymnasts Jordyn Wieber and Aly Raisman. This all comes from the social media analytics company PeopleBrowsr, which recently pulled data using its Kred influence measurement tool to create the infographic…

14 Phone Charms Good Enough to Eat

1. Sushi

Etsy user Olga Bulgakova created her favorite type of sushi: salmon nigiri.

Price: $5

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You’ve seen t-shirts that read “I ♥ bacon” and bumper stickers that celebrate cheese. But have you ever encountered a cellphone charm that glorifies the tomato?

We’ve found 14 charms that literally look scrumptious enough to eat. And when we say “literally,” we mean it. You won’t be able to tell the difference between these…

Can Nikon’s Flagship DSLR See in the Dark? [VIDEO]

When Nikon debuted its new flagship digital SLR camera, the D4, earlier this year, it promised to bestow photographers with powers far beyond mortal (read: lower-end) cameras. We got a chance to play with the D4 for a while to see if it made good on that promise.

One of the things a rocket-ship DSLR like the D4 does well is take good photos in low light. You may have read about the super-high ISO ratings that some of these cameras get (ISO is what used to be used to measure light…