Tag Archive for measure

SimpleReach Raises $9M To Measure Content Marketing And Native Ads

simplereach

Determining Ad ROI, Attribution Is Nearly Impossible

Digitalads

Feed-twFeed-fb

Yes, you always knew it and now there’s proof – from Google and Microsoft no less.

The paper is called “On the Near Impossibility of Measuring the Returns to Advertising” and is about a year and a half old.

For those of you who do not have the time (I’m looking at you — all of you!) here’s the TL;DR version:

Using 25 online field experiments, representing $2.8 million in ad spend, Randall A. Lewis (economic research scientist, Google) and Justin M. Rao (economic researcher, Microsoft) showed…

TSA to U.S.-Bound Flyers: Turn On Your Cellphones Before Boarding

Scrtyts870

Feed-twFeed-fb

The Transportation Security Administration (TSA) has enacted a new rule that will require passengers to turn on their cellphones before boarding aircrafts at certain overseas airports slated for direct flights to the U.S

Posted in a message on the agency’s website on Sunday, the new measure states that powerless devices will not be allowed on board aircrafts, and that passengers may be subject to additional screening procedures

In…

car insurance android

Time Spent Is the Metric of the Moment as Upworthy Opens Its ‘Attention Minutes’ Code

Stopwatch

Feed-twFeed-fb

“Time is money” might be a tired cliche, but it’s gaining more traction with websites seeking to move beyond pageviews

Upworthy on Monday became the most recent company to publicly embrace “time spent” as a better metric of reader engagement than traditional stats. The company also released its code for how it measures “attention minutes.”

“Clicks and pageviews, long the industry standards, are drastically ill-equipped for the job….

Report: Apple Planning to Launch More Than One Smartwatch

Toddham_iwatch_run

Feed-twFeed-fb

Apple is planning to launch a smartwatch in several sizes, according to a new report

The report from The Wall Street Journal, which cites people familiar with Apple’s production plans, doesn’t contradict earlier rumors, which indicated the watch would have a 2.5-inch touchscreen. It just means there could be larger or smaller versions in the works, too.

The report also indicates that Apple’s watch will pack more than 10 sensors into its…

21 Unnecessary Struggles of Packing

Packing-struggles

Feed-twFeed-fb

After months of brutal winter, the weather has finally taken a turn for the better. And with summer’s sunny head peeking around the corner, your cramped up legs start itching for wanderlust

A relaxing week away might sound lovely — until you dust off your luggage and remember how awful cramming a week’s worth of items into even the largest suitcases can be.

Whether you’re planning a trip for a week or a weekend, the frustrations of packing seem…

21 Unnecessary Struggles of Packing

Packing-struggles

Feed-twFeed-fb

After months of brutal winter, the weather has finally taken a turn for the better. And with summer’s sunny head peeking around the corner, your cramped up legs start itching for wanderlust

A relaxing week away might sound lovely — until you dust off your luggage and remember how awful cramming a week’s worth of items into even the largest suitcases can be.

Whether you’re planning a trip for a week or a weekend, the frustrations of packing seem…

Yep, That’s Rupert Murdoch Wearing an Oculus Rift

Murdoch-rift-full

Feed-twFeed-fb

Your eyes are not deceiving you. Even Rupert Murdoch is getting in on the virtual reality headset experience

According to Murdoch’s Tumblr, which is run by 21st Century Fox Chief of Staff Natalie Ravitz, Murdoch and his team visited interactive advertising agency Framestore in New York on Wednesday. (Ravitz describes the Tumblr as “life behind the scenes” for the head of News Corp.) There, the octogenarian chairman of News Corp tried out the Game of Thrones virtual reality experience on the…

How Much of Your Taxes Help People in Need?

Usaid-vaccines

Feed-twFeed-fb

Americans scrambled to meet the IRS’ deadline on Tuesday to file their tax returns. While the annual process can be tedious and hits many where it really hurts (in the pocketbook), there’s a social good silver lining: A chunk of that money went toward helping people in serious need around the world.

ONE, the grassroots campaign of more than 3 million people fighting against extreme poverty and preventable diseases, created a web calculator to measure how much impact your taxes have on the…