Save the Children knows that donating money isn’t as alluring as online shopping. So the UK-based children’s charity is taking a page from Amazon and using the online shopping company’s Dash button concept to make giving donations as easy as, well, pushing a button.
Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino’s pizza “easy order” button from 2015. Except instead of conjuring pizza, pushing the “Give” button will send money to…
As clunky, slow-loading ads drive people to ad blockers, some of Google’s search ads are about to get a welcome speed boost.
The company said Tuesday that it’s expanding its fast-loading Accelerated Mobile Pages (AMP) format to brands that advertise among its search results. The product was previously limited to news articles.