Tag Archive for social media marketing

Google Now Showing Tweets

This has been a long time coming. We knew it was on the horizon and now it’s finally here. Tweets are now appearing in Google search result again after being missing for a few years. When it was announced in February, we went to work integrating Twitter back into the search spectrum of content marketing strategies. Now that it’s here, the initial testing has been pretty strong.

“When tapping on a tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and…

10 Twitter marketing tricks we learned from the Oscars

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With Twitter in the midst of a new product push that includes the introduction of a native video tool, all eyes are on the site to see whether it’s a “sustainable business.” One thing is certain: it remains the place to go to measure consumer sentiment and zeitgeist in response to major events. After Sunday’s Academy Awards, the media once again took the pulse of viewers by analyzing the tweetstorms that swept across the platform. “What’s the trick to watching the Oscars without a) falling…

If a Social Media Company Doesn’t Offer Both Sides of the Posting Coin, Run Away

It’s hard to pick a better Joker from the Batman movies. The original Jack Nicholson version was dark and funny and had the psychopathic flare that only Jack can bring to the table. Heath Ledger’s Joker brought critical acclaim and an Oscar win because of the raw grittiness in the way he threw himself into the role.

We shouldn’t choose. We shouldn’t have to. Both performances can thrive on their own merits and be watched for generations to come.

The same sort of toss-up applies to Facebook…

Spot.IM Turns Any Site Into A Social Network

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Social Media Marketing: Another Thing to Love About Responsive Website Design

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As a good chunk of the internet is finally starting to switch to responsive websites, let’s put another nail in the unresponsive website design coffin. For social media, consistency between mobile devices and desktops is imperative.

Sites like Facebook, Twitter, and Pinterest can send a good measure of traffic to websites, particularly if appropriate campaigns are being run on them. Creating landing pages that are “social-appropriate” can be a challenge when there are two variations of a…

Putting to Rest the Concept of “Organic” Social Media

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There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile.

Okay, so that’s not really original. Any opportunity to plug in a line from Gladiator, I’ll take it. Despite the overly serious tone of the quote, it plays well with the dream that was social media. The idea of having a set of free venues through which businesses could interact with consumers and the consumers could interact back presented itself as a grand…

Instagram Is a Marketer’s Best Friend — For Now

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Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.

Looking at 2,500 posts on seven social networks, Nate Elliott, marketing analyst for Forrester, found that engagement on Instagram roughly 60 times higher than Facebook.

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Image: Forrester Research

“What does this higher engagement rate look like in practice? Last month, Red…

19 Social Media Facts That Every Marketer Should Know

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Most brands, by now, recognize the power of social media and understand it’s not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush.

Erik Qualman, author of “Socialnomics” and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to…

What Can We Learn From the Flowers Delivery V-Day Fiasco?

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Valentine’s Day is one of the most important holidays of the year for many flower retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather.

Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve…

How to Take Advantage of Trending Topics

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Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see. To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. Doing so will help you better comment on the topics and become part of a greater conversation.

One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it…