Tag Archive for social media marketing

Putting to Rest the Concept of “Organic” Social Media

Organic

There was a dream that was Rome. You could only whisper it. Anything more than a whisper and it would vanish, it was so fragile.

Okay, so that’s not really original. Any opportunity to plug in a line from Gladiator, I’ll take it. Despite the overly serious tone of the quote, it plays well with the dream that was social media. The idea of having a set of free venues through which businesses could interact with consumers and the consumers could interact back presented itself as a grand…

Instagram Is a Marketer’s Best Friend — For Now

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Instagram represents by far the best platform for marketers to interact with consumers, according to a recent study from Forrester Research.

Looking at 2,500 posts on seven social networks, Nate Elliott, marketing analyst for Forrester, found that engagement on Instagram roughly 60 times higher than Facebook.

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Image: Forrester Research

“What does this higher engagement rate look like in practice? Last month, Red…

19 Social Media Facts That Every Marketer Should Know

Instagram

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Most brands, by now, recognize the power of social media and understand it’s not just a passing fad. In fact, if Facebook were a country, it would have the third-highest population, behind China and India. And more people these days own a mobile device than a toothbrush.

Erik Qualman, author of “Socialnomics” and the creator of the popular video series of the same name, has released a new clip filled with fascinating social media stats and how marketers are using this to reach out to…

What Can We Learn From the Flowers Delivery V-Day Fiasco?

V-Day

Valentine’s Day is one of the most important holidays of the year for many flower retailers. Unfortunately online merchants like 1-800-Flowers were stuck dealing with thousands of angry customers after many deliveries didn’t arrive on time this year due to bad weather.

Of course, there’s nothing that could have been done to control the weather, but let’s take a look to see what the companies did in terms of social media engagement with customers and how they might be able to improve…

How to Take Advantage of Trending Topics

Trending

Social media marketers know the key to reaching a broad audience is through an understanding of what it is their targeted audience wants to see. To remain relevant, note-worthy and timely, you’ll have to do a bit of research to find out what those wants are. Doing so will help you better comment on the topics and become part of a greater conversation.

One of the greatest ways to do this, is to take advantage of trending topics on multiple social media platforms, which, luckily, make it…

Is the Facebook Like Dead for Marketers?

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Derek Muller longs for the days when his Facebook page had only a few thousand likes

“The other day I was just Googling, ‘How do I delete these likes?’” he said to Mashable in an interview. “There’s no tool to do that.”

Muller is the man behind Veritasium, a YouTube channel dedicated to producing informative videos on science. He has a strong following on the video site with more than 150,000 subscribers

He also has a reasonably popular Facebook page with 131,000 likes. Those likes have…

6 Offline Tactics to Get More Twitter Followers

Twitter Pillows

By now, you probably already realize the vast marketing potential that exists within the Twitter landscape. With 231.7 million active users and 100 million people logging in every single day, there’s a huge attentive audience on Twitter that’s ripe for the marketing picking. And with a new report showing that promoted Tweets boost offline sales by 29 percent, it’s clear that if you take the right approach with your Twitter marketing, you can get some seriously impressive results.

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Of…

The One-Two Punch: Print and Social Media Marketing

One-Two Punch

In today’s world, there is a huge focus on social media and Internet marketing.  While the Internet has definitely made it possible for businesses to connect in new ways with clients and customers worldwide, the Internet has not totally replaced traditional print marketing, nor should it.

Social media marketing should not be a stand-alone tool, but instead you should have multiple different marketing channels that are available to you and that you work to seamlessly integrate.  Print…

Treat Search, Social, and Content Marketing Strategy as a Living Organism

Marketing Units

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping point that is breaking down a good chunk of the practices of the past, it has become paramount to gain an understanding of how everything works together and why the flow of data between…

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How to Handle Complaints on Social Media

Social Media Complaints

There’s a rule when it comes to handling complaints and bad reviews on social media. The same rule applies for compliments and good reviews, but those are easy. Handling the complaints can be challenging and you may not want to do it, but as a rule you must reply to everyone who is talking to you publicly whether it’s good or bad.

This is an absolute rule. There are a couple of extreme situations when you don’t reply, but they are so rare that I hesitate to mention them for fear that it…