Tag Archive for success

3 simple tips for winning the hearts of an online community

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

We often hear that success in social media lies in empowering consumers to create content about your brand.

But as marketers, we typically view giving up control as incredibly risky. What if someone says something bad about my brand? How will we recover from that?

Fortunately, you…

TV’s Twitter MVPs of 2014

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It’s been a great year for TV lovers on Twitter

This year more than ever, die-hard TV fans who help their favorite shows RT and favorite their way into trending topics have seen networks embrace the hunger for interaction and deliver closer connections to the programs they love.

SEE ALSO: 18 new shows we can’t wait to see in 2015

At least, that’s what Andrew Adashek, the head of TV at Twitter, has seen, and, he tells Mashable, he couldn’t be happier about it

With 2015 already underway in…

Paleo diet free

Spider-Man may appear in ‘Captain America 3,’ but not with Andrew Garfield

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Despite their public protestations to the contrary, it looks like Sony is working with licensing Spider-man to Disney for use in Marvel’s Captain America 3. Just not with Andrew Garfield in the spidey-suit.

The widely-rumored revelation comes from the email inbox of Sony Pictures co-chairman Amy Pascal, part of an unprecedented hack last month with new details continuing to leak out every day.

The Amazing…

Drumroll, please: The Top 10 YouTube videos of 2014

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Of the hundreds of viral videos you shared with friends this year, it’s likely these 10 made your list.

While brands like Budweiser and Nike won big with viral success, borderline insane pranks came out on top.

See which videos ruled the Internet with YouTube’s list of the top 10 viral videos of 2014 (as measured by “views, shares, comments, likes and more”).

Have something to add to this story? Share it in the…

Rebecca Minkoff and Gilt founder Alexandra Wilkis Wilson on building style empires

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The Influencers

Rebecca Minkoff — Designer and co-founder, Rebecca Minkoff

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At age 18, Rebecca Minkoff, inspired by her experience in her high school’s costume department, moved to New York City with a dream: To make it in the fashion world. Minkoff interned and took styling side jobs, launching her own company in 2001 with only $10,000 in savings. On the brink of running out of cash, Minkoff used her nearly-depleted funds to design a bag for Jenna Elfman in 2005….

5 advisers to avoid when launching a startup

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When you are launching a business, you will hear countless bits of advice and opinions. Mention that you are building a startup, and everyone (from your roommate’s boyfriend to the person you just met at the coffee shop) has some idea about how you can make millions and get acquired by Facebook

The success of any new business often hinges on getting the right advice from people who have been there before. However, not all advice is worth listening to. Much is out of date, out of context or…

‘The Walking Dead’ midseason finale set a new ratings record

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The first half of The Walking Dead Season 5 went out with a literal and figurative bang Sunday night

The series saw its highest-rated midseason finale ever with its most recent episode, garnering 14.8 million total viewers and 9.6 million viewers in the 18-49 demographic, according to Nielsen figures released by AMC. Those numbers represent an increase of 23% and 24%, respectively, compared to last year

These ratings will climb…

Piper Kerman and Larry Smith of ‘Orange Is the New Black’ discuss social media and more

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We talked digital with couple Piper Kerman and Larry Smith, who are both appearing at the upcoming Mashable Media Summit on December 5, from 2:10 – 2:40 p.m. Kerman has been lauded for the success of her memoir Orange is the New Black, which is now a hit series on Netflix. Smith has found success as the founder and editor of SMITH Magazine, and he’s also known for his Six-Word Memoir project, which is now in its eighth year.

Eventbrite - Mashable Media Summit: Formats of Creativity

Q: How has digital impacted storytelling for you?
A: Larry: I loved…

The most memorable brand wins and fails of 2014

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Ever since Oreo scored a real-time marketing coup during the Super Bowl in 2013, brands have been trying to replicate that success. This year proved once again that the risks of real-time marketing are at least as great as the rewards.

Brands chimed in during the World Cup and Super Bowl, marked notable anniversaries and chased trending topics. Some like Snickers and Waffle House did so with great success. Others like Delta and JC Penney had more mixed results, to say the least.

See also:…

‘Dragon Age: Inquisition’ is the sequel fans deserve

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The Dragon Age series has always been a bit of a polarizing experience for fans

When Dragon Age: Origins hit stores in back in 2009, it received praise from players and critics alike. It was an example of what BioWare does best: Creating an expansive and interesting world filled with lore rivaling established fantasy franchises like George R.R. Martin’s A Song of Ice and Fire or R. A. Salvatore’s Drizzt SagaDragon Age: Origins was the result of four years of hard work and the final product…