Tag Archive for success

The most memorable brand wins and fails of 2014



Ever since Oreo scored a real-time marketing coup during the Super Bowl in 2013, brands have been trying to replicate that success. This year proved once again that the risks of real-time marketing are at least as great as the rewards.

Brands chimed in during the World Cup and Super Bowl, marked notable anniversaries and chased trending topics. Some like Snickers and Waffle House did so with great success. Others like Delta and JC Penney had more mixed results, to say the least.

See also:…

‘Dragon Age: Inquisition’ is the sequel fans deserve



The Dragon Age series has always been a bit of a polarizing experience for fans

When Dragon Age: Origins hit stores in back in 2009, it received praise from players and critics alike. It was an example of what BioWare does best: Creating an expansive and interesting world filled with lore rivaling established fantasy franchises like George R.R. Martin’s A Song of Ice and Fire or R. A. Salvatore’s Drizzt SagaDragon Age: Origins was the result of four years of hard work and the final product…

Randy Jackson leaving ‘American Idol,’ and he’s serious this time



The dawg is leaving his house

Fox has confirmed that Randy Jackson, who was one of American Idol‘s three original judges, will not be returning to the show in any capacity.

After Season 12, Jackson left his role as judge but returned as a mentor the following year, a post he held for one season

American Idol, Fox, Fremantlemedia North America and 19 Entertainment released a joint statement on Jackson’s decision: “Randy has been such an…

‘The Colbert Report’ end date officially set



Stephen Colbert’s Comedy Central sign-off has been officially set

The host announced Thursday night that the final episode of The Colbert Report will air Dec. 18, 2014, bringing to an end his almost decade-long run on the network.

As Mashable first reported back in April, Colbert will inherit David Letterman’s seat at The Late Show sometime in 2015.

No word on whether his new duties will interfere with his job as

Tim Cook Talks Apple Pay Pushback, Alibaba Deal, Death of iPod Classic



LAGUNA BEACH — Apple CEO Tim Cook gave an unusually candid interview Monday night — in which he struck back at companies leaving the Apple Pay system, teased a possible partnership with Alibaba, and revealed why Apple killed the iPod Classic.

Speaking at the WSJ.D conference in Laguna Beach, California, Cook called Apple Pay a tremendous success even in its first week, and revealed that there had been 1 million credit cards activated on the system in its first 72 hours. “That’s more than all…

Freelancers, Break Free From Billing by the Hour



I spent the first few years of my freelance career earning an income the way most freelancers do: working project-to-project and billing by the hour.

Sure, I made enough to pay the bills. And the job came with perks like being able to work from anywhere. But if I wanted to take a vacation I’d have to take a pay cut, since I couldn’t earn an income when I wasn’t working.

Most of all, I couldn’t level up and grow. My business simply wasn’t scalable. So I made it my mission over these past few…

New York Times to Cut 100 Jobs, Shuts Down NYT Opinion App



The New York Times announced Wednesday that it plans to cut around 100 newsroom jobs, roughly 7.5% of the staff.

The Times will offer buyouts to staffers, with extra incentives for those who have been there longer, before resorting to layoffs to reach the target for reductions

“While there are promising signs in digital advertising and digital subscriptions, the print business remains under pressure. And our new products are not achieving…

Project and Task-Management Tool Trello Hits 5 Million Users



Trello, the web-based project and task-management system, announced on Thursday that it now has more than 5 million users.

Functioning much like a visual to-do list, Trello shows what needs to be done, and what is happening at various stages of a project or assignment. Think of it as a 21st-century interpretation of a Post-it board.

Trello originally launched in 2011 as a product under Fog Creek Software. The…

‘The Bone Clocks’ Is the Must-Read Book of Fall 2014



If you are looking for your next great read, you will find it in the The Bone Clocks by David Mitchell. Fans of Mitchell’s Cloud Atlas and those who are reading him for the first time will find Bone Clocks is a literary maze from which you won’t want to escape, and we’re thrilled to announce it is our next official MashableReads selection

In his 2004 masterpiece Cloud Atlas, Mitchell cemented himself as the kind of author who can propel innovation in fiction without sacrificing the…

Mo’ne Davis: Get to Know Little League’s Biggest Star



Mo’ne Davis, the 13-year-old pitcher who has become a Little League World Series sensation, is set to take the mound again on Wednesday night. Her team from Philadelphia plays a squad from Las Vegas on ESPN at 7:30 p.m. ET

Baseball fans and non-fans alike will tune in from across America to follow one of summer’s sweetest sports stories. The Internet will no doubt hang on Davis’ every curveball; Twitter will light up with each 70-mph heater she hurls down the pipe. A win will put her team in…