Tag Archive for success

Olympus still knows how to build a badass mirrorless camera



There’s no end in sight to Olympus’s winning streak

Three years ago, Olympus surprised everyone with the OM-D E-M5. It was a revolutionary camera not just in design, but in performance. It was the first mirrorless camera to have a 5-axis image stabilization system to combat shaky hands. The E-M5 convinced everyone to take mirrorless cameras as serious DSLR replacements.

The E-M5′s success gave way to the…

Smule CEO Jeff Smith Is Weirdly Optimistic About The Music Industry

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How the Apple Watch could reinvent fashion as we know it



On one of the coldest days of the year, a smartly dressed woman, defying the elements, stands at one of the last remaining newsstands in Manhattan flipping through the voluminous bible of fashion that is the March issue of Vogue. Amid the pages of waifish models blissfully tossing aside $1,000 scarfs and tableaus of beauty products promising transformative powers she happens upon something completely different: another, mini-magazine, devoted to the Apple Watch

The message contained therein,…

The CMO behind Equinox’s bold and provocative ad campaign



In today’s rapidly developing digital world, it’s hard to determine which innovations are truly worth paying attention to. As marketers are constantly trying to stay on the cutting edge, it’s important to have a broad understanding of what is changing, and which trends are worth the investment

As part of a new series called Ask the CMO, Mashable spoke with Carlos Becil, CMO of Equinox, about how he envisions the marketing organization of the future, how he hires employees, how he pushes the…

Exploding Kittens raised a whopping $8.7 million on Kickstarter



After 30 days of funding, Exploding Kittens, a simple card game that sought a mere $10,000 on Kickstarter, raised a flabbergasting total of $8,782,571

Created by comic artist Matthew Inman, as well as Elan Lee and Shane Small, the game likely owes a lot of its popularity to Inman’s charisma, who also led a successful crowdfunding campaign to rebuild a Nikola Tesla museum in 2012

Still, its success is unprecedented. The game raised 87,825% more funds than it sought. With 219,382 backers, it…

This is #BizChats: Cultivating success from intern to executive



For the past several months, you may have seen a series of articles promoting business-focused Twitter chats about an variety of topics like: Freelance, finances, job hunting, resume and cover letter revamping and more

Every business has a myriad of facets. Every professional, whether an intern or an executive, runs into obstacles every once in a while. There’s no one-skill-fits-all formula to achieve success. Although…

10 romantic Drake valentines to take home with you



There’s no doubt that Drake’s sensitive side is key to his romantic success, especially on or near Valentine’s Day

And nowhere do his emotions burn hotter than in his lyrics, from the heart-achingly romantic to the unapologetically carnal.

Let Drake woo you home with his most romantic lines.

Have something to add to this story? Share it in the comments. Read more…

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Pebble CEO talks new products, software and broader plans for 2015



Pebble was one of the earliest players in the smartwatch space, going from Kickstarter success story to shipping over 1 million devices in just under three years.

Being first doesn’t guarantee success. Pebble now faces stiff competition in the smartwatch space from Samsung, LG, Motorola and soon Apple.

But as the world prepares for the launch of the Apple Watch, Pebble isn’t standing still. The company has…

3 simple tips for winning the hearts of an online community



This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

We often hear that success in social media lies in empowering consumers to create content about your brand.

But as marketers, we typically view giving up control as incredibly risky. What if someone says something bad about my brand? How will we recover from that?

Fortunately, you…

TV’s Twitter MVPs of 2014



It’s been a great year for TV lovers on Twitter

This year more than ever, die-hard TV fans who help their favorite shows RT and favorite their way into trending topics have seen networks embrace the hunger for interaction and deliver closer connections to the programs they love.

SEE ALSO: 18 new shows we can’t wait to see in 2015

At least, that’s what Andrew Adashek, the head of TV at Twitter, has seen, and, he tells Mashable, he couldn’t be happier about it

With 2015 already underway in…

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