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After 25 years of fighting for relevancy, the GIF has received the acknowledgement it deserves — as Oxford American Dictionaries’ official 2012 word of the year.
Formally known as grapics interchange format, the GIF also physically redefined itself in 2012. What used to be an outdated format has appeared across the web as not only online entertainment, but political debates, sports coverage, fashion and art.
SEE ALSO: The History of GIFs
“GIF celebrated a lexical milestone in 2012,…
Any online content creator knows: Writing for the web is no easy feat. In fact, one of the most frustrating challenges we face is due to the fact that new, web-related words are being coined all the time. As a result, we often run into questions like, “Do I capitalize this? Is this one word or two? Should I hyphenate it?”
And while there are a number of different established style guides out there to help answer your writing style-related questions, the problem is, none of them have really…
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.
“People looking for information are looking for text, not pictures,” writes copywriter Dean Rieck, analyzing the results of an Eyetrack III study. Visitors focus on the words in text ads more than on…
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales.
“People looking for information are looking for text, not pictures,” writes copywriter Dean Rieck, analyzing the results of an Eyetrack III study. Visitors focus on the words in text ads more than on…
