Return on investment. It’s the compilation of metrics that are used to determine whether an activity or expenditure is worthwhile for a business. Over the last 4 years, social media has been at the center of ROI debates between marketers, company executives, and gurus across the spectrum.
We know that people are using social media, but is there a real ROI associated with it? Are people going there simply to hang out without being bothered by businesses, or is there room for marketing,…
